Bluemint launches new menswear pop-up at Selfridges

London-based lifestyle brand Bluemint has just launched its first menswear pop-up at Selfridges in London as part of its planned retail expansion.

The new pop-up will be open for one month, presenting the most comprehensive collection of Bluemint’s menswear products, from its print swim shorts through to contemporary shirts and its collection of staple accessories.

Bluemint's first UK flagship store opened on London’s King’s Road last year, and the brand’s planned retail expansion has also seen store openings this year in Forte Dei Marmi, Milano Maritima, Mykonos and Istanbul Airport.