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Blue Vanilla signs deal with UK home shopping retailer

Tom Shearsmith
11 April 2022

London based brand Blue Vanilla has signed a deal with multi-channel home shopping channel Ideal World to sell its womenswear range across TV, social and web platforms.

From today, the retailer will offer fashion garments from Blue Vanilla’s Spring/Summer 2022 collection priced from £16 to £40 across all its platforms.

This is the first time Blue Vanilla has appeared on a TV home shopping channel. The brand has secured a prime spot on Ideal World’s Friday Fashion show where both the models and presenters will be wearing the collection and showcasing the range.

The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.

Daniel Baker, Head of Ecommerce at Blue Vanilla, commented: “We’re thrilled to be partnering with Ideal World to offer our unique fashion at high quality and affordable prices. Our mission is simple: 'Never get bored of new', so you can find numerous styles along with new arrivals every day! We promise to keep the new styles flowing.”

Bav Majithia, Commercial Director at Ideal World, added: “The partnership with Blue Vanilla reflects Ideal World’s ambitious growth plans over the coming months and our plans to boost the number of big brand partnerships, broaden our product offering and grow our customer base.”

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