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Bleckmann supports UK expansion for Lovevery

Sophie Smith
26 April 2022

Early childhood brand Lovevery has joined forces with Bleckmann to improve its efficiency and delivery times in the UK. 

The partnership hopes to eliminate constraints caused by Brexit trade barriers, partnering with Bleckmann's team of logistics experts for e-fulfilment.

The American children’s brand previously processed orders for the UK market from their European HQ distribution centre in the Netherlands.

From now on, Lovevery products for the UK market are shipped from Magna Park, Lutterworth. Bleckmann, which offers range of services for fashion and lifestyle, opened a new fulfilment centre there, as its fourth site in the UK.

Roderick Morris, Cofounder and President of Lovevery: “Our decision to expand in the UK was a direct response to overwhelming customer demand since the recent launch of our subscription Play Kits. We understand the importance of localizing as much as possible, so we continue to evaluate the needs in which we grow. The strategic move to shift all UK order fulfilment to Bleckmann will improve ease of execution and overall efficiency. We’re excited to see Lovevery’s growth continue with their support.”

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