Bleckmann expands Bscale solution ‘to support fashion brands of all sizes’ in UK

Bleckmann, the supply chain management partner for fashion and lifestyle brands, has expanded its Bscale solution to the UK and the Netherlands.

Bscale is Bleckmann’s modular, ‘plug-and-play’ warehousing and fulfilment offering, designed to support brands of all sizes by streamlining access to enterprise grade logistics services.

This geographical expansion “marks the next stage of Bscale’s growth journey”, enabling more brands to benefit from the innovative solution.

Maxim Sion, Business Development Manager at Bleckmann and fashion entrepreneur, said: “Bscale is unique in that it’s designed from the point of view of fashion founders.

“We’ve looked closely at how we can best unburden start-up and scale-up brands that might otherwise be managing their logistics themselves or working with a generalist provider.

“By offering access to the same Bleckmann expertise, infrastructure and technology enjoyed by brands like Karl Lagerfeld, COS and Gymshark, we’re helping companies to stay focused on building their brands while we take care of the logistics.”

Brands using Bscale benefit from quick access to end-to-end logistics support without the typical barriers to entry often faced by emerging fashion and lifestyle companies, such as high upfront costs. Instead, they can start shipping in a matter of weeks.

A unique ‘pay as you grow’ model ensures that brands are only charged for the services they use, limiting the initial investment burden.

During the initial pilot based at Bleckmann’s distribution centre in Belgium, Bscale grew from a single client to more than 20. Now, with the two new geographies added, brands looking to expand in the UK, the Netherlands and across Europe can get access to the logistics support they need "quicker than ever".