Blakely strengthens partnership with Bleckmann to accelerate growth across EU
Norfolk-based athleisure and activewear brand Blakely Clothing has strengthened its strategic partnership with logistics and supply chain management partner, Bleckmann.
The renewed collaboration comes at a pivotal time, as Blakely prepares for a new phase of international growth and operational scale-up, particularly across the European market.
Blakely first partnered with Bleckmann in 2021 during the height of the COVID-19 pandemic. Travel restrictions forced Blakely CEO Gareth Newman and COO Andy Gale to base key fulfilment decisions “on trust and reputation”.
The results have since validated that decision, with Bleckmann successfully managing EU fulfilment, “delivering operational excellence” and enabling the brand to focus on strategic development.
Gareth Newman said: “Blakely’s next phase calls for an agile and collaborative partner that can ensure fulfilment consistency while enabling international growth.”
Andy Gale added: “We’ve built this relationship on trust, shared values and a results driven mindset. As we expand further into Europe, Bleckmann is a critical enabler of our customer promise: fast and reliable delivery of products people love.”
With Bleckmann’s extensive footprint, market experience and integrated fulfilment capabilities, the company is ideally positioned to support Blakely’s European expansion goals.
Erik Janssen Steenberg, Manager of Business Development at Bleckmann, said: “Blakely is growing at a pace that demands mature, high performance logistics solutions.”
Bleckmann will now work closely with Blakely’s leadership team to professionalise cross-border supply chain operations. All international operations will be handled by Bleckmann’s key facilities in Kruishoutem (Belgium) and Lutterworth (UK), “laying the groundwork for a comprehensive and future ready logistics strategy”.
Founded in 2012, Blakely Clothing has rapidly evolved from a grassroots business into a dynamic, digitally native fashion brand.
