High street retailer Blacks Outdoors has teamed up with the UK’s biggest heart research charity, the British Heart Foundation, to offer store discounts to customers who donate unwanted clothing and footwear to the charity.
From 7 October, customers who shop in store with Blacks will be eligible to receive a 15% discount off their in-store purchases by donating their quality unwanted clothing and footwear. Donations will be collected from Blacks and sent to one of the British Heart Foundation’s 750 nationwide shops.
Blacks currently has more than 50 stores across the UK’s high streets and retail parks, and the retailer is confident that, with the help of its customers, the amnesty will make a huge difference to those who the charity supports.
Blacks CEO, Lee Bagnall, said: “We are delighted to be supporting the British Heart Foundation in helping such a large number of people in the UK who suffer from heart conditions. The research they do is vital for facilitating medical advances.
“We are looking forward to providing an update to our customers on how the collaboration and their contributions have helped the charity to continue making such a positive difference.”
The British Heart Foundation’s Karen O’Donoghue, added: “Campaigns such as this are invaluable to the British Heart Foundation, providing a much-needed source of stock to our shops across the UK. The donations will then be sold to raise money to fund vital research into heart disease, diabetes, vascular dementia and stroke.”
In further support, the Blacks team at its Greater Manchester HQ have set themselves a challenge to donate 458 pairs of shoes in a shoe amnesty, a figure which represents the number of people in the local area of Bury to die from cardiovascular disease last year.