Birkenstock ups annual sales guidance and acquires new production facility

German clogs and sandals brand Birkenstock has raised its sales guidance for the full year 2025, with revenues now predicted to hit “at least” €2.09 billion (£1.83 billion).

That would represent growth of 15.9% on a reported basis and 17.5% “in constant currency”, above guidance of 15-17%.

Birkenstock will release its full fourth quarter and full year 2025 results on 18 December and now expects fourth quarter revenues to total at least €520 million (£454.4 million), showing growth of at least 14% on a reported basis and 18% in constant currency.

Meanwhile, the company has announced the acquisition of a production facility near Dresden, Germany, for a net purchase price of €18 million (£15.7 million), with a purchase agreement signed on 23 September.

The facility includes 78,000 square meters (over 10 football pitches) of production and logistics space and 80,000 square meters of undeveloped land.

The acquisition will “fast track the company’s manufacturing capacity” and the factory is expected to be fully operational by the end of 2027.

Additionally, the new production facility will support Birkenstock’s revenue growth ambition and allow for more flexibility among product groups.

However, in the first production phase, the facility will add to the existing sandal, clog and footbed capacity.

Birkenstock is also continuing to look for opportunities to acquire assets in the European Union as it eyes further long-term growth.