BigCommerce brings in retail tech veteran to head up EMEA growth

BigCommerce, a provider of open, composable commerce solutions for B2C and B2B brands and retailers, has hired SaaS and e-commerce veteran Andrew Norman as its new Senior Vice President and General Manager for EMEA.

In his new role, Norman will lead the company's "go to" market strategy in the region, bringing 25 years experience executing international expansion plans for SaaS technology companies, including 15 years experience in the e-commerce market.

Travis Hess, CEO at BigCommerce, said: "We have a strong track record of helping brands, retailers, manufacturers and distributors in EMEA grow for several years, and Andrew is the perfect leader to help us accelerate that growth.

"His years of experience make him well positioned to drive our strategic growth forward. Andrew brings an exceptional record of scaling international technology companies, as well as an extensive network of strategic partnerships that will be instrumental in boosting our market penetration and delivering innovative solutions to our customers."

Norman joins BigCommerce from Sendcloud, where he led the enterprise, UK and partners teams. He also previously worked at Auctane, where he served in General Manager roles for ShipStation, as well as General Manager for Metapack.

Andrew Norman, newly appointed Senior Vice President and General Manager for EMEA at BigCommerce, said: "I was drawn to BigCommerce by its extraordinary potential to lead the next wave of ecommerce innovation as the market converges around truly transformative platforms.

"With its unique ability to enable seamless commerce across multiple channels, it is perfectly positioned to empower brands, retailers, manufacturers, and distributors in an increasingly complex digital marketplace."