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Bicester Village to launch Celebrating India concept store

Alice Ierace
07 May 2019

This summer Bicester Village will showcase some of the most exciting talent coming out of India today as part of its All Things India celebrations.The "Celebrating India" concept store has been created to showcase the exciting new voices coming out of India as well as celebrating established talents, curated by fashion connoisseur, businesswoman and art purveyor Roohi Jaikishan and fashion editor Sujata Assomull.

The unique concept store will welcome brands such as Manish Arora, Pippa Small, Beulah, Behno, Huemn, Dhruv Kapoor, Kanika Goyal Label, Kashmir Loom, Khosla Jani, SZ Blockprints, Tada & Toy, Tiipoi and more.

Desirée Bollier, Chair and Chief Merchant, Value Retail Management, operator of The Bicester Village Shopping Collection, said: “We are thrilled to be welcoming a new wave of India’s creative talents to Bicester Village to commence the launch of our summer campaign ‘All Things India’.

"Collectively the designers showcased at the Celebrating India concept store are leading the charge and affirming India’s position on the international design agenda and, what more vibrant a highlight could we wish for than these six magnificent elephant sculptures honouring one of natures’ most celebrated icons. The Bicester Village Shopping Collection is proud to partner with Elephant Family in support of its valuable work in protecting these endangered creatures.

As part of the Village-wide celebrations of All Things India, from 17 May to 11 June guests will be able to discover five spectacular life-size elephants, one of which will sit within the Celebrating India concept store. Handcrafted from natural fibres, the elephants will arrive in the Village to launch a partnership with Elephant Family, allowing guests from all over the world to join the fight to protect the Asian elephant.

Ruth Ganesh, Principle Trustee of the Elephant Family, commented: “I am utterly delighted that Elephant Family is partnering with Bicester Village in celebration of magnificent India: the home to more than half of the world’s wild Asian elephants and immense artistic creativity. Together we will bring it all to life and raise substantial funds for the preservation of their greatest natural icon.

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