BFC'S DIGITAL INNOVATION STRATEGY

As we approach the inaugural London Collections: Men, The Industry looks at what the British Fashion Council‘s digital innovation strategy means for the designers involved.

As we close the door on Graduate Fashion Week, we approach the opening of the first showcase dedicated solely to menswear. Kicking off tomorrow, the main event will be hosted at Covent Garden’s The Hospital Club where presentations, catwalks, screenings and lounges will be based.

In a bid to encourage engagement, London Collections: Men will be the BFC‘s most interactive fashion event to date. ‘The BFC‘s digital innovation strategy aims to harness technology and creativity to promote British designers to global audiences’, says the council. In this way, all shows will be live streamed and available on the initiative’s website, whilst hashtags such as #londoncollections and #LCMtimeline will be used to both initiate public conversation and keep the industry in the loop regarding show schedules and start times.

The BFC say that all features of the London Collections: Men‘s site has been designed to both simplify and maximise the visits of press and buyers. However it’s not only the industry that the BFC are targeting – the public are being invited to actively participate in digital events too. Pinterest boards and Twitter talks are being employed in an attempt to open up the once closed doors of fashion to the rest of the world.