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BFC to launch King’s Road ‘Clearpay Quarter’ shopping event to celebrate LFW

Tom Bottomley
09 June 2021

The British Fashion Council (BFC) has joined forces with ‘buy now pay later’ service provider Clearpay to launch a special pop-up four day shopping event called ‘Clearpay Quarter’ from 11-14 June.

The pop-up event will take place at Duke of York Square on London’s King’s Road to coincide with London Fashion Week (LFW), which commences on Saturday 12 June.

Visitors will have the opportunity to relax, catch-up with friends over bespoke cocktails and ice creams, grab a bite to eat from Duke of York culinary favourite Vardo, all while being given front row access to the best London Fashion Week shows via a giant screen.

Guests will also be able to enjoy silver screen glamour with an iconic selection of fashion themed films, including The Devil Wears Prada and Funny Face.

The launch of 'Clearpay Quarter' is aimed at helping to reignite British retail by bringing consumers back the iconic shopping mecca of the King's Road, and visitors will also have the option to shop from the comfort of their own deck chair with the Clearpay app – “bridging the gap between physical and digital shopping.”

As well as featuring streamed runway shows, fashion-themed films and exclusive food and drink menus, to complement London Fashion Week there will be offers from over 30 fashion and beauty boutiques, restaurants and bars in the neighbourhood, including Rixo, Copit, Bluebird and The Fashion School.

Visitors will also have the opportunity to win a shopping prize by capturing content in the “highly Instagrammable space” - posting directly to social media for exclusive fashion giveaways.

To continue the London Fashion Week celebrations, two fashion illustrators will be located along the King’s Road capturing the atmosphere and stylish looks of shoppers, leaving visitors with their own complimentary LFW memento to take away.

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