BFC reveals new ‘Style Moment of the Year Award’ for Fashion Awards 2025
The British Fashion Council (BFC) and Pandora are introducing a ‘Style Moment of the Year Award’ for The Fashion Awards 2025, taking place at the Royal Albert Hall in London on 1 December.
Presented by Pandora, the principle partner of the awards, it will honour a stylist behind a singular fashion or entertainment moment that has left a lasting mark on culture, innovation and influence.
Previously known as the Pandora ‘Leader of Change Award’, the refreshed award "underscores the evolving role of stylists in shaping contemporary cultural narratives".
It also aims to put the spotlight on the growing influence of stylists in shaping viral moments across red carpets, screens and social media.
Laura Weir, CEO of the BFC: "This award reflects the changing dynamics of fashion and highlights its ongoing impact on wider entertainment and culture.
"We’re thrilled to evolve this award in partnership with Pandora to celebrate a singular fashion moment that goes beyond just aesthetics - a moment that defines a year and lives on beyond it."
Berta de Pablos-Barbier, Chief Marketing Officer at Pandora, added: "Empowering self-expression is at the core of what Pandora stands for. This award shines a light on the creative force of stylists, those who craft identity through the styling of jewellery and fashion.
"It is a natural extension of our commitment to culture, collaboration and championing emerging talent."
The following guidelines for winning the Style Moment of the Year Award are:
- Contributing to the cultural conversation, sparking widespread discussion and "reflecting a significant societal moment".
- Demonstrating originality and boldness by pushing creative boundaries in design, styling or presentation.
- Achieving influence and virality by capturing global attention and dominating media and social platforms.
- Demonstrating a creative use of jewellery, embellishment or accessories as part of the look.
- Possessing timelessness and timeliness, remembered as a defining fashion statement and cultural moment beyond the year it debuted.
The winner will be chosen by a judging panel composed of Clara Mercer, Chief Marketing Officer of the BFC, and Francesco Terzo and A. Filippo Ficarelli, Pandora’s Creative Directors, alongside founder of Style Not Com, Beka Gvishiani, content creator and fashion commentator, Elias Medini, fashion commentator Hanan Besovic (ideservecouture), fashion historian, stylist and Instagram creator Kim Russell (thekimbono), and fashion critic and red carpet correspondent, Nicky Campbell. The panel will be moderated by freelance writer, Lakeisha Goedluck.
