The British Fashion Council (BFC) Designer Pop-up has returned to Bicester Village for the second year featuring a line-up of 30 British designer businesses which has been curated to represent the creative and innovative talent found throughout the country.
This year’s pop-up includes breakthrough names such as Grace Wales Bonner, Camilla Elphick and Phoebe English, as well as established brands such as ERDEM, Hillier Bartley, Huishan Zhang, J&M Davidson, Mary Katrantzou, Paper London, Preen by Thornton Bregazzi, Racil and Sophia Webster.
BFC CEO Caroline Rush and a number of fashion industry figures and designers took the trip to the luxury outlet village to mark the pop-ups official opening including Tania Fares and Sian Westerman, Co-chairs of the BFC Fashion Trust, as well as designers Choas, Sophia Webster, Rixo, House of Holland, Racil, Paper London, Hillier Bartley, Camilla Elphick, Holly Fulton, Phoebe English, Preen by Thornton Bregazzi, Huishan Zhang, Alighieri, Teatum Jones, Teija and Born in the Sun.
At the official opening ceremony Rush announced that the partership between the BFC and The Bicester Village Shopping Collection would extend to China in 2020. It will continue to comprise both a pop-up, offering a free trade opportunity in China for its featured designers, as well as the Business of Retail mentorship programme, providing business development expertise specifically tailored to the Chinese market for participating designers.