Today, the British Fashion Council (BFC) has announced the provisional schedule for London Fashion Week (LFW) September 2020.
The gender neutral showcase will run from Thursday 17 to Tuesday 22 September 2020 and include both digital formats on www.londonfashionweek.co.uk and physical events, adhering to Government guidelines on social distancing.
The schedule will host over 80 designers including 40 womenswear, 15 menswear, 20 menswear & womenswear and 5 accessories brands. There will be a total of 50 digital only activations, 21 physical and digital, 7 physical only and 3 designers who will showcase through a physical evening event only.
The LFW digital platform, launched in June, will continue to host as the Official Digital Hub and will be free and accessible to everyone including, industry professionals and global fashion consumers alike.
The platform will host exclusive multimedia content from designers and brand partners, enabling collaboration and bringing together fashion, culture and technology.
LFW is one of the few international trade events to still be going ahead in London, which the BFC said was proof of “the industry’s resilience, creativity, and innovation in difficult times”.
The British fashion industry faces great challenges due to the impact of COVID-19 and in response to this, the BFC is working closely with the Department for Digital, Culture, Media and Sport (DCMS) to mitigate these challenges and support a sector which in 2019 contributed £35 billion to the UK economy and employs over 890,000 people.
The LFW September 2020 Designer Schedule:
This season, the BFC has split the LFW schedule into three sections and includes brands showing digitally, physically or both. All digital activations, will be accessible via www.londonfashionweek.co.uk.
LFW September 2020 will kick off with Burberry, hosting a livestream on Thursday 17th September.
Brands showing with both a digital and physical presence are Bethany Williams, Bora Aksu, Christopher Kane, David Koma, Edeline Lee, Emilia Wickstead, Emilio de la Morena, ERDEM, Eudon Choi, Fashion East, Halpern, Kaushik Velendra, Mark Fast, Molly Goddard, Osman, Paul Costelloe, PREEN by Thornton Bregazzi, PRONOUNCE, Temperley London, TOGA and Victoria Beckham.
Physical events this season will include a hybrid of appointments, exhibitions, presentations, and socially distanced catwalk shows. Internationally celebrated brands Eudon Choi, Molly Goddard and Victoria Beckham will return to the schedule with salon shows/presentations.
Whilst brands including Christopher Kane, David Koma, Edeline Lee, Emilia Wickstead, ERDEM, Halpern, Margaret Howell, Paul Costelloe, PREEN by Thornton Bregazzi, ROKSANDA, Sharon Wauchob, Simone Rocha, Supriya Lele, Temperley London and TOGA will present their new collections by invitation-only appointments.
Bora Aksu, Mark Fast and PRONOUNCE will be hosting socially distanced catwalk shows. Bethany Williams, Emilio de la Morena, paria /FARZANEH, Osman, University of Westminster MA Menswear are also planning physical activations on-schedule. Agne Kuzmickaite, Cyberdog X Kappa, Ingrid Kraftchenko and Kaushik Velendra, will activate through physical evening events.
Designers showcasing through only digital include 16ARLINGTON, 1×1 Studio, 8ON8, ACCIDENTAL CUTTING, ART SCHOOL, BIANCA SAUNDERS, Burberry, Charlotte Knowles, Choose Love, CONSTANÇA ENTRUDO, DANSHAN, Edward Crutchley, EFTYCHIA, Feng Chen Wang, FYODOR GOLAN, Hill & Friends, Hillier Bartley, Jamie Wei Huang, JORDANLUCA, JW Anderson, KIKIITO, Liam Hodges, Luna Del Pinal, Lupe Gajardo, L.Y.P.H., Marques’ Almeida, MARRKNULL, Matty Bovan, MAXXIJ, Misa Harada, Natasha Zinko x DUOLtd X G-Shock, NAYAL, On|Off Presents…, palmer//harding, Per Götesson, Phoebe English, QASIMI, RÆBURN, Richard Malone, Richard Quinn, RIXO, Robyn Lynch, SONIA CARRASACO, Stephen Jones Millinery, Susan Fang, Typical Freaks, Vinti Andrews, Vivienne Westwood and Xander Zhou.
The BFC has worked closely with DCMS to establish guidelines on social distancing to guarantee the safety of both the guests and those working at the physical events.
Over 170 additional designers will be activating their profile pages with introductions to the brands, their latest work, their social media activity and with links to line sheets and contacts for sales and press requests.
For a second season, the BFC has worked with digital wholesale platform JOOR to provide a digital wholesale solution for designers. The JOOR platform will host a LFW landing page with editorial categories for LONDON show ROOMS, Menswear and Womenswear. Any LFW designers who have profiles on JOOR will have links on their designer profiles to access JOOR.
The Explore Section
The home of LFW Digital, Explore will tell the story of London’s individuals and businesses, rich in creativity and culture. The Explore section will be made up of content created by the BFC, the designers and a number of brand partners.