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Beyoncé unveils second season of Ivy Park

Lauretta Roberts
22 September 2016

Beyoncé has today unveiled the second season of her atheisure line Ivy Park. The Autumn collection features bold graphic colours cut through with the Ivy Park logo and new gradient knits.

Softer pieces in autumnal shades (burgundy is a key colour with hot pink used an accent) have been introduced to place emphasis more on "leisure" than "ath",  such as fine knits, ribbed joggers and cut-away tanks for layering. Key fashion-led pieces including boxy hoodies and T-shirts and a puffa jacket, which is a major trend this season. There are still plenty of sports-authentic items in the line from leggings to sports bras and running shorts.

Camo in burgundy or navy colourways is a key print story of the collection and is often paired with a mesh overlay to add texture and a street-inspired aesthetic.

Ivy Park is sold in Topshop, Selfridges, Zalando and Net-a-Porter among other global outlets. The first collection was launched in March this year.

 

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