Beyoncé and Adidas reunite for fifth Halls of Ivy collection
Adidas has partnered with Beyoncé for the fifth time to release its latest Adidas x Ivy Park collection, "Halls of Ivy" which entails distinctly expressive styles made for both adults and kids.
The footwear and apparel range aims to unite all people, regardless of background, class, colour or creed, as a community that fosters each individual’s creative endeavour. Not bound by any labels or format, the collection is accompanied by the campaign tagline "Welcome to the Halls of Ivy", a figurative space that is "somewhere between where you are now, and where you aspire to be".
The campaign features Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden and Jalen Green alongside a cast of diverse models.
Headlining the new drop are four footwear offerings: the IVP Savage sneaker, an archival trail running silhouette brought back to life by Ivy Park comes in cream white, wild pine, and night indigo colourways as a new addition to the collaborative lineup. The collection also features the popular Adidas UltraBoost runner, an evolution of the IVP Super Sleek sneaker and the IVP Super Sleek Boot.
The capsule offers 89 apparel styles to select, including a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt, a bodysuit, and a number of stylish takes on kidswear. The Adidas x Ivy Park's signature vibrant colour palette takes centerstage in this collection, with glen plaids, houndstooth patterns, and structural tailoring reimagined throughout the collection.
Queen Bey’s fifth "Halls of Ivy" collection drops for 24 hours exclusively online at Adidas on 9 December, while a global launch will go down on 10 December.