BESTSELLER unveils multi-brand platform The Founded

Launching today, BESTSELLER has unveiled a new multi-brand platform called The Founded, which will take over from the existing BESTSELLER ecommerce store.

Launched by the UK-based Braveheart web design team, the site will feature an all-new name and fresh aesthetic focusing on its community; delivering considered features, personalised content and product recommendations.

BESTSELLER CEO and owner Anders Holch Povlsen, commented: “The benefits of having strong partnerships with both established and new online partners are plentiful and we have therefore decided that our online store Bestseller.com should step back and make way for a new and exciting setup named The Founded.com.”

All current BESTSELLER customers searching for the site will redirected from to Thefounded.com.

Interim Communication Manager Morten Norlyk, added: “We have great ambitions on behalf of Thefounded.com but also for Bestseller.com. BESTSELLER’s namesake website will eventually re-emerge as a new and more engaging corporate website for BESTSELLER, replacing the current about.bestseller.com.

“We want to engage our audience even more and tell more captivating stories about our company, our ever-increasing work within sustainability, our many new digital projects and – naturally – also the vast career opportunities we offer both in Denmark and abroad.”