Berghaus launches ‘The Ascension Series’ of films to inspire new outdoor adventurers
British outdoor clothing and equipment brand Berghaus last night premiered the first of three short films called ‘The Ascension Series’ on YouTube, sharing the stories of people who have overcome adversity and who have “defined themselves in the great outdoors”.
Targeted especially at individuals and groups who think that the outdoors isn’t for them, Berghaus hopes to shift attitudes and foster an environment that can encourage many more people to find their outdoor ‘itch’.
Inspiring a more adventurous way of life “by empowering viewers with moving, relatable and uplifting stories”, the first 10 minute film puts the spotlight on Glaswegian convert to the wonders of the outdoors, Adam Raja.
Raja, now an outdoors photographer, climber and activist, described as a young Scottish man with Pakistani heritage, spent his youth embroiled in gang culture, knife crime and alcohol abuse “until he set foot in the mountains”. The film explores cultural heritage, identity, and connection to a landscape.
The film is also available to watch with open captions, audio description, and on screen British Sign Language (BSL) translation, thanks to the series producers Coldhouse, who’s ongoing work enables people with sight and hearing difficulties get access to inspiring outdoors content.
Dan Cunningham, Global Head of Brand at Berghaus, said: “There is a huge spectrum of barriers that hold us back and stop us from getting out there. Those barriers can be mental and physical, tangible and intangible. But they exist and we’re serious about smashing them. And one thing we can do to help with this is shine a strong light on the people that have overcome them.”
Two further films are set for release in 2023, featuring mountain and adventure sports photographer and filmmaker, Hamish Frost, and mountaineer and climber Morag Skelton.
Berghaus was founded in Newcastle upon Tyne in 1966 by climbers and mountaineers Peter Lockey and Gordon Davison, initially as an importer and distributor of outdoors products. It is now headquartered in nearby Sunderland in the North East, producing outdoor clothing and equipment tested against the harshest of elements.