Ben Sherman extends Team GB collaboration with Humanz NFTs launch

British menswear brand Ben Sherman has extended its collaboration to outfit Team GB athletes for the Beijing 2022 Olympic Winter Games, with a line of wearables for the metaverse.

The 250 'Humanz' NFTs will offer Team GB fans an opportunity to own artist interpretations of the Games' Opening and Closing Ceremony looks worn by Team GB's official delegation at the Beijing Games.

Whilst the limited-edition Ben Sherman x Team GB collection will be available to purchase online from Ben Sherman and Team GB websites, the NFT collection will be available exclusively at TeamgbNFT.

Through a partnership with Tokns Commerce and Humanz, the remaining 10,000 Humanz NFTs will be available to the broader NFT community in a public minting event in March 2022.

Commenting on the launch, Tim Reid, Senior Vice President, for Ben Sherman, said: "We are thrilled to extend our support of Team GB beyond the Beijing 2022 Games and into the Metaverse. As an iconic fashion brand, this is part of a comprehensive plan to bring Ben Sherman into the world of virtual goods and spaces."

Tim Ellerton, British Olympic Association Commercial Director added: "We are very excited to partner with Ben Sherman to make creative collectibles available to Team GB fans first. As the first Olympic Team to launch an official NFT collection in support of the Tokyo 2020 Olympic Games, we are proud to include this collection alongside our Official Team GB collection at TeamGBNFT.com."