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Belstaff launches collaboration denim collection with Blackhorse Lane Ateliers

Tom Bottomley
11 March 2021

Belstaff is today launching a new capsule men’s and women’s denim collection on www.belstaff.co.uk with East London selvedge denim makers Blackhorse Lane Ateliers.

The collection, retailing from £175, includes a women’s "Marilyn" jacket and high-rise jean, a men’s "Union" jacket and jean, and a unisex "Union" bag all made out of organic cotton.

The 14oz redline selvedge denim is from ISKO, a company with patented technologies which have revolutionised the denim industry using environmentally friendly processes and production techniques.

The denim’s carbon footprint is low as it is milled very close to where it’s grown. It is then produced on shuttle looms from the 1960’s, with a real focus on quality and craftsmanship.

One of Belstaff’s oldest logos is referenced in the collection, combined with the Blackhorse Lane Ateliers’ logo. The jacket and jeans feature a pocket flasher that references a heritage Belstaff swing-tag from the 1950’s.

The collection follows in Belstaff’s “built for life” philosophy, with selvedge denim being one of the most hardwearing materials.

Belstaff’s Creative Director, Sean Lehnhardt-Moore, said: “Belstaff is proud to work with Blackhorse Lane Ateliers in London on an exciting new range of selvedge denim. Tailoring innovation meets heritage construction with a focus on style, sustainability and unmatched quality. We too believe their jeans, jackets and bags are the some of the best in class and we are excited about this union.”

Han Ates, owner of Blackhorse Lane Ateliers, added: “Craftsmanship is the beginning of everything. An appreciation for heritage and respect for our communities is something we share with Belstaff. With production having to slow last year during the lockdowns, we had to work with a smaller team who took over seven months to carefully produce the collection by hand, something we are very proud of.”

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