Belstaff appoints chief marketing officer from Topshop

British heritage brand Belstaff has today announced the appointment of Sheena Sauvaire as chief marketing officer, following her role as global marketing and communications director at Topshop.

Sauvaire joins Belstaff as part of the executive team reporting to CEO, Helen Wright. This senior appointment is the second since Wright joined Belstaff in January 2018, and follows that of creative director, Sean Lehnhardt-Moore, who was appointed in June 2018. In her new role, Sauvaire will be leading brand, marketing, PR & digital communications across all territories.

Wright comments: “I am excited to welcome Sheena to Belstaff. She brings a modern and strategic approach to marketing and communications across all channels, with a sharp, global outlook. She will be an integral member of the leadership team and shares our passion for this great British brand.”