Coal Drops Yard, the new shopping district being created at London’s King’s Cross, has announced two further signings for its hand-picked retail offer.
Lingerie label Beija London will be opening its first retail store at the development, which is being designed by Heatherwick Studio and is due for completion this October. As yet only available online, the lingerie brand plans to create a bespoke retail environment in a space rich with heritage detail, featuring an original cobbled floor, Victorian brickwork and refurbished iron columns.
Founded by sisters Mazie Fisher and Abbie Miranda as an independent label in 2016, Beija produces everyday luxury products that eschew the one style fits all approach to lingerie. Across their size spectrum, each design has a different construction that “appreciates the nuances of various bust sizes”.
“There’s something really exciting about the thought of all of us shopkeepers opening at the same time,” said Fisher and Miranda of Coal Drops Yard, which has been hand selecting its retail occupants to focus on craftsmanship and, in many cases, independent labels. “The location is perfect, easy for everyone to get to and so beautifully designed. We feel really fortunate to be involved.”
Joining Beija London is independent womenswear label Emin & Paul, which will be opening its second retail store at Coal Drops Yard, its first is on Shoreditch’s Redchurch Street. The 10-year-old brand was founded by Emin Young and Paul Kim, who studied fashion in London and Paris, and it specialises in timeless, luxury styles using elaborate pattern cuts and heavy materials.
The brands joins a retail line-up that includes Paul Smith, Tom Dixon, Cubitts, Manifesto, Cheaney, Form + Thread, Maya Magal, Lost Property of London and Universal Works – as well as restaurants Barrafina, Casa Pastor and wine bar The Drop. The new district will feature 100,000 sq ft of shops and restaurants when it opens to the public in October 2018.