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Beaverbrooks opens upsized store at Merry Hill

Chloe Burney
26 October 2022

Beaverbrooks, the family-owned national diamond, jewellery and watch retailer, has opened its upsized store at Merry Hill Shopping Centre.

Launching the new 2,740 sq ft unit, partnering with world-renowned Swiss watch brand TAG Heuer for its standalone boutique, Beaverbrooks has invested over £1m to refit the Merry Hill store, demonstrating a strong commitment to the destination.

Shoppers in the Midlands will be able to explore a selection of TAG Heuer’s most anticipated launches and heritage pieces at the new boutique; as well as luxury watch brands, including Omega, Breitling, Tudor and Gucci.

The refurbishment has also created a more immersive shopping experience, which includes an exclusive ‘diamond room’, targeted towards customers looking for consultations with expert team members.

Anna Blackburn, Managing Director of Beaverbrooks, commented: "We’re confident the new store will be very popular with customers. We look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches and fine jewellery for our customers, both local and further afield.

"Merry Hill is the perfect location for the new boutique, and with our new-look store with a dedicated ‘diamond room’ for browsing special items."

Beaverbrooks Merry Hill

Alistair Winning, Asset Manager at Sovereign Centros, added: “Jewellery and watch demand remains buoyant, so Beaverbrooks’ upsized Merry Hill store comes at a great time, with Christmas around the corner. Their offer adds to the aspirational retail on Merry Hill’s upper level. We are pleased to see yet another premium brand re-affirm their commitment to the destination, delivering an enriched customer experience that visitors have come to expect from Merry Hill.”

This news follows a series of announcements for the shopping destination, including the milestone signing of the UK’s largest ten-bowling operator, Hollywood Bowl, for a 36,000 sq ft space on the upper level.

Ted Baker recently signed for a new 2,500 sq ft store at Merry Hill, expected to open later this year.

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