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Beaverbrooks opens new store in Milton Keynes

Sophie Smith
02 November 2021

Jewellery brand Beaverbrooks has opened its new boutique store at centre:mk Milton Keynes, hosting a selection of diamonds, jewellery and watches.

The store will include a selection of luxury watch brands including Tag Heuer, Omega, Bretling and Tudor. Along with staff offering expertise and a more immersive shopping experience, including a special diamond consultation area.

Anna Blackburn, Managing Director of Beaverbrooks, said:We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open a brand-new luxury boutique store in Milton Keynes.

"The new space in centre:mk is the perfect location for the store and we look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches for our customers, both local and further afield.”

The store opening follows a growing trading performance at centre:mk since stores re-opened on April 12. From 25 October to 31 October centre:mk’s footfall was 8% above Springboard’s national footfall benchmark, 19% ahead of the Springboard High Street index and 38% up on Springboard’s Shopping Centre index, compared to the same week in 2019,

Kevin Duffy, centre:mk’s Centre Director, said: “Holding our position as one of the top 10 retail destination in the UK, centre:mk continues to thrive and welcome even more exceptional brands. We are pleased to see Beaverbrook’s new upsized store open in time for Christmas, accommodating high demand and enriching the customer experience.”

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