Battersea Power Station launches new retail campaign after data reveals preference for in-person shopping

Battersea Power Station has unveiled new research that claims nearly half (45%) of UK shoppers now prefer shopping in-store, compared to just 30% who favour online. The findings reflect a growing appetite for real-world retail experiences, particularly those that foster confidence and emotional connection.

The research also uncovered that 47% of people living in the UK, rising to 56% for women, find looking at themselves in the mirror while trying on clothes a difficult experience. In addition, 47% of 25-34-year-olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online.

In response, Battersea Power Station has launced Radiant Reflections, a spring/summer 2025 campaign running until 31 May. The programme is designed to reframe shopping as an uplifting and empowering experience, putting body confidence at the centre of the conversation.

Fashion Highlights

On 29 May, the shopping centre will be hosting a workshop hosted by energy healer and author of The Fashion Oracle, Nieve Tierney, titled How to Optimise Your Energy with Fashion. Tickets cost £5 or £16.99 including a copy of The Fashion Oracle.

On 16 May, Jigsaw will be hosting a VIP event with fashion stylist and colour experts, Manina and Rachel from Red Leopard. Manina and Rachel will share their expert tips on colour analysis and personal style, helping attendees discover the shades and silhouettes to elevate their wardrobe and boost their confidence. Tickets to the event are free and include a complimentary glass of fizz.

Between 12-31 May, British menswear label Hackett will offer one-to-one styling sessions to help shoppers refresh their Spring/Summer wardrobe. During the same period, sustainable women’s clothing brand Reformation will host one-to-one styling sessions to help shoppers find outfits that will help them feel confident this summer.

Beauty Highlights

According to the survey, one in two women also find it easier to choose the right skincare and make-up products when shopping in person.

Beauty lovers visiting Battersea Power Station can experience in-store skincare and beauty consultations at Aesop, Boots Beauty, Rituals, Kiehl’s, Malin+Goetz and L’Occitane.

Kate Boothman-Meier, Head of Communications and Marketing at Battersea Power Station, said: "As the research shows, consumers are moving away from online shopping and returning to shopping in person. We’re proud to be creating a destination where retail goes beyond transactions - it’s about atmosphere, engagement, and ultimately the visitor journey leading to a positive shopping experience.

"From exciting new concept stores to innovative in-store services, the brands at Battersea Power Station are always looking for ways to elevate our visitors' overall experience at the riverside neighbourhood. ‘Radiant Reflections’ is our way of celebrating individuality, supporting confidence, and reminding people that shopping should be joyful."