Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Battersea Power Station finishes record year with 'strong' Christmas trading

Sophie Smith
20 January 2025

Festive sales at Battersea Power Station increased 13.4% in November and December as the riverside neighbourhood celebrated its best Christmas to date.

The London-based retail and leisure destination saw footfall grow 11% compared to the same period in 2023.

By the end of 2024, Battersea Power Station had welcomed more than 26 million visitors since the Grade II* listed building first opened to the public in October 2022.

Battersea Power Station

A visit from His Majesty King Charles III on 12 December was immediately followed by Battersea Power Station's busiest week of the year for sales, demonstrating how the landmark has become a popular shopping destination.

Fashion sales performed particularly well in lead up to Christmas, growing 11.7% on a like-for-like basis in November and December. Meanwhile, jewellery and accessories increased 13.3% and beauty transactions jumped 11.2%, compared to the same period in 2023.

Visitors also flocked to enjoy an array of festive activations including a Wallace & Gromit projection on the front of the power station, Christmas markets, and an ice rink in partnership with Boots, amongst other attractions.

It followed a successful year for Battersea Power Station, with its highest week for footfall was between 29 July and 4 August, as visitors made the most of summer activations.

It also welcomed more than 19 new retail and leisure openings during 2024, including Marks & Spencer’s first-ever standalone clothing and beauty concept store.

Looking ahead to 2025, Battersea Power Station’s annual Light Festival will return from 23 January - 23 February.

Additional British and international brands are also set to open in early 2025, including children’s clothing brand Lindex, On Running, barbers R.W. Wolf, Diptyque, as well as a new entertainment and cultural exhibition space.

Sam Cotton, Head of Leasing and Asset Management at Battersea Power Station Development Company (BPSDC), said: "The extremely strong Christmas trading period we enjoyed at the end of last year underlines Battersea Power Station’s increasingly established position as one of London’s must-visit shopping and leisure destinations.

"We have worked hard to create a mix of brands, food and beverage offerings and activations that appeal to everyone, and this is reflected in the double-digit growth in both sales and visitor numbers during the 2024 festive period.

“As we look to 2025, Battersea Power Station will continue to offer a unique blend of culture, community spirit and world-class shopping and leisure experiences, which will attract visitors from London and from further afield."


Free NewsletterVISIT TheIndustry.beauty
cross