Battersea Power Station celebrates 'strongest summer to date'
Battersea Power Station has reported its strongest summer to date with a 17% growth in footfall year-on-year from mid-July to the end of August 2024.
Fashion brands at the Power Station and on Electric Boulevard, the riverside neighbourhood’s pedestrianised high street, performed particularly well over the summer months with sales up by 21% between mid-July to the end of August 2024 compared to the same period in 2023.
Between June and August, visitors flocked to the destination to enjoy a number of events, installations and pop-ups. For example, the retail space welcomed Official Team GB Battersea Power Station Fanzone and Official Paralympics GB Fanzone to showcase all the action from Paris 2024.
In the first half of 2024, Battersea Power Station averaged a new brand opening every month, bringing the total number of shops, restaurants, bars and leisure venues to more than 150 across the neighbourhood. Holland & Barrett and nail salon So.Shell increased the neighbourhood’s beauty offering, while Swarovski boosted its fashion jewellery offering.
Sam Cotton, Head of Asset Management at Battersea Power Station Development Company (BPSDC), said: "Battersea Power Station has gone from strength to strength since its opening in 2022. We’re consistently growing our footfall and continuing to attract world-class brands to our ever-expanding offering, which draws thousands of people of all ages every day to shop, eat, live, work and play.
"This summer has really demonstrated the strength of having such a diverse mixed-use offering. Every aspect of the development has seen brilliant growth over the past few months, from office leasing at 50 Electric Boulevard, through to residential and retail sales. Each component supports and sustains the others, building on each area’s success to make Battersea Power Station one of London’s buzziest neighbourhoods."
Brand openings are still to come inside the Grade II* listed Power Station, including Marks & Spencer’s first-ever standalone clothing and beauty boutique, which is set to open in November. The new store at Battersea will focus on showcasing the best of the high street giant's fashion range for men and women (with an emphasis on its premium lines) as well as an edit of its beauty officer.