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Battersea Power Station announces further brands opening from Autumn 2022

Tom Shearsmith
17 August 2022

Battersea Power Station has today announced a further wave of retail and leisure brands opening in the Grade II listed building and on Electric Boulevard, central London’s newest pedestrianised high street, from Autumn 2022.

Amongst the line-up of new brands announced today is Battersea Bookshop, a new standalone neighbourhood bookshop from specialist bookseller Stanfords.

London fitness brand, Third Space, will also be opening a 28,000 sq. ft club in 2023 offering space for training, recovery, relaxation and nutrition on the newly created pedestrianised high street.

Further brands announced today include:

Accessories and eyewear:
Amsterdam based eyewear brand, Ace + Tate
Luxury Swiss watchmakers, IWC
Swiss watch luxury retailer, Watches of Switzerland
Opticians and eyewear specialists, David Clulow
British luxury jeweller, ROX

British sportswear brand, Castore
British women’s activewear brand, Sweaty Betty
Men’s and women’s technical apparel brand, Lululemon

Menswear and Womenswear:
British menswear label, Hackett
New York based contemporary fashion label, Theory
British luxury lifestyle brand, Mulberry
American clothing company, Levi’s
Italian womenswear brand, Pinko
British material technology company, Petit Pli
Global lifestyle brand, Abercrombie & Fitch
British fashion brand, Superdry

These will join a strong line-up of retailers already set to open their doors at Battersea Power Station from this Autumn creating over 2,500 new jobs. Businesses already confirmed include Uniqlo, Ralph Lauren, Calvin Klein, Tommy Hilfiger, L’Occitane, Gant, The Body Shop, Lacoste, Aēsop, Mango, Reiss, Hugo Boss, MAC Cosmetics, Space NK and Jo Malone London.

Sam Cotton, Head of Leasing at Battersea Power Station Development Company, said: “The consumer experience has never been more important when it comes to creating a new retail destination and we’re extremely excited to be working with some of the leading retail, hospitality and dining concepts from around the globe, as well as independent, up and coming brands to bring something new and dynamic to London. Our aim has always been to create a visitor destination with something for everyone and the brand mix announced so far demonstrates that we have successfully achieved this.”

Julia Straus, CEO at Sweaty Betty, commented: “We at Sweaty Betty are thrilled to rollout our new retail experience at Battersea Power Station. Their emphasis on design, innovation, best-in-class service, and hospitality aligns perfectly with our laser focus on community and brand building. What better way to drive discovery and serve and delight both new and existing customers than for two British heritage brands to come together.”

Katrin Reese, Senior Retail Director North Europe at Levi’s, said: “We are thrilled to be opening our Levi’s® store in Battersea Power Station, it is a much-coveted retail destination with such an emblematic presence, iconic architecture and a growing creative scene in the neighbourhood. Levi’s jeans are a token of self-expression and we can’t wait to open our doors with the latest and greatest from the Levi’s Red Tab collections as well as the Levi’s Tailor Shop for all customisation and alteration needs. We’re excited to strengthen our bond with our fans in London with this innovative store.”

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