BasicNet signs for combined Sebago, Superga and K-Way store on London’s King’s Road

Italian fashion group BasicNet, which owns the Sebago, Superga and K-Way brands, has signed a 10-year lease for a 6,500 sq ft store housing all three brands at Crosstree’s One Twenty King’s Road development.

The new store is likely to open later this year in October and will feature all three brands on the façade - with dedicated brand spaces inside.

BasicNet, which also owns the Kappa and Jesus Jeans brands, added Paris-founded pack away rainwear brand K-Way to its portfolio in 2004, acquired Superga – known as "People’s Shoes of Italy" – in 2007, and took over heritage American moccasin and boat shoe brand Sebago in 2017.

Federico Trono, CEO at BasicNet, said: "While the King’s Road has long been somewhere we have actively sought a flagship, One Twenty is the first space we have seen that gives us everything we want.

"We have a dominant frontage in a space that will allow us to showcase three of our leading brands. The heritage of the building and the street, combined with the quality and focus on the sustainability, are also perfect."

Crosstree, the London-based private real estate investment firm, acquired the building in December 2019, received planning consent in 2021, and completed construction in August 2023. The 84,000 sq ft development is now 75% let, with advanced negotiations under way for the last remaining unit, a 19,500 sq ft retail space.

James Clark, Development Director at Crosstree Real Estate Partners, said: "One Twenty King’s Road follows our One Berkeley Street development in Mayfair in bringing a high quality, highly sustainable mixed-use development to a prime London location.

"While the ground floor space has been designed to complement the existing strength of the King’s Road by attracting new brands such as K-Way, Superga and Sebago, the significant volume of office space on the upper floors brings something different to Chelsea."

Additionally, Whole Foods Market, the American supermarket chain owned by Amazon, has signed a 15-year lease to occupy 21,000 sq ft on the ground floor and basement of the building.