Barbour to launch collaboration with ALEXACHUNG for AW19
British heritage and lifestyle brand Barbour is collaborating with fashion brand ALEXACHUNG, by designer Alexa Chung, for AW19 for the first time.
The line will launch in early June 2019 and will be available from barbour.com and alexachung.com, as well as selected retailers such as Net-a-Porter, Selfridges and Liberty.
Outwerwear from the archives has been reimagined through the ALEXACHUNG lens, exploring the tradition and craftsmanship to create a collection that is both timeless and energised.
Alexa Chung commented: “Some of my happiest memories have unfolded in a Barbour. It’s been a part of my childhood, as well as my coming of age, and I am extraordinarily proud that is it now part of my future.”
Paul Wilkinson, global marketing and commercial director at Barbour, added: “This exciting collaboration combines Barbour’s classic tradition with the fashion, style and wit of the ALEXACHUNG brand to create a very special collection that is practical, alluring and fun to wear, designed for festivals and a life outdoors.”