Barbour reveals new Christmas campaign with Wallace & Gromit

Heritage British brand Barbour has today launched its Christmas 2025 campaign featuring popular animated duo Wallace & Gromit.

It reunites Barbour with animation studio Aardman for another creative collaboration, following two years of festive ads featuring Shaun the Sheep.

The campaign shines a spotlight on Barbour’s authentic, original and exclusive tartans, which take centre stage across the brand’s seasonal accessories and gifting collections.

The animated short video introduces Wallace’s latest invention, the ‘Gift-o-matic’, wrapped in Barbour’s new and exclusive festive ‘Winterberry’ tartan.

Paul Wilkinson, Barbour Group Deputy Managing Director, said: “We are excited to be continuing our partnership with Aardman for another year. This year’s film brings a light-hearted charm to Barbour’s original and authentic tartans including the ‘Classic Tartan Scarf’ and the exclusive, reimagined ‘Winterberry’ tartan wrapping Wallace’s ingenious ‘Gift-o-matic’.

“Whilst rooted in our British heritage, the story’s themes of generosity and togetherness resonate far beyond the UK, reflecting the universal spirit of the season.”

The story unfolds with Gromit sat next to a Christmas tree wrapping his gift for Wallace. A bold Wallace charges in with his Barbour beanie on, and Gromit quickly hides the gift.

Wallace then introduces Gromit to his latest invention, the ‘Gift-o-matic’, which has four settings for gifting, wrapping, unwrapping and pulling a Christmas cracker. Gromit pulls a cracker with the contraption and subsequently gets blown out of the living room into the garden, leaving an armchair-shaped hole in the concrete wall.

After wiping the dirt from Gromit’s cheek, Wallace then gifts him with a Barbour  tartan scarf. Returning the favour, Gromit hands his gift over to Wallace, reminding Wallace of the ‘unwrap’ mode. The Gift-o-matic’s ‘arms’ spring into action and rip open the wrapping paper to reveal the very same scarf – with Wallace proclaiming “great minds, hey?!”

As carol singers arrive, Wallace’s excitement accidentally triggers the Gift-o-matic’s ‘unwrap’ setting once more. In a comical twist, the machine zeroes in on Wallace himself, leaving him suddenly stripped down to his string vest, Y-fronts and Barbour wellies. He hurriedly covers himself with his newly gifted tartan scarf, much to the shock of the onlooking carol singers. The ad ends with the caption: ‘Barbour, we’ve got Christmas covered’.

Nick Park, creator of Wallace & Gromit, said: “Wallace and Gromit have always embodied warmth, eccentricity, and quintessential British charm, which makes them a wonderful fit for Barbour’s Christmas storytelling.

“The Gift-o-matic is a classic Wallace invention – brilliant but with a few hiccups – and we’re delighted to share this playful, festive tale with audiences this year, in hope that the love, craft, warmth and humour bring big smiles this Christmas.”

To accompany the campaign, Barbour has produced a limited-edition run of Re-Loved wax jackets inspired by Wallace & Gromit, with all proceeds donated to Oxfam.