Barbour partners with New York label Noah on new collaboration
British heritage brand, Barbour has partnered with New York label Noah on a new menswear collection for AW20.
The new collection reimagines Barbour's iconic outerwear staples with Noah's “youthful sophistication”. It is inspired by Barbour’s 126-year heritage, with its outerwear pieces available in vibrant colourways and patchwork designs.
Signature pieces from the collection include the Beaufort Wax jacket created by chairman Dame Margaret Barbour in 1983 and is one of Barbour’s most iconic pieces, which has been designed with patchwork and a reversible classic Tartan fleece lining.
The lightweight Bedale jacket, originally designed for equestrian use, has been re-created in a yellow colourway with dual-branded pocket embroidery.
The collection also includes sweats to capture Noah’s relaxed aesthetic with the Barbour Noah Hoodie featuring a large Noah logo on the chest designed in Barbour’s signature Classic Tartan. Sweats and accessories from the collection have been influenced by Noah's functional approach and high-quality engineering.
In addition, there are three statement T-shirts with country images taken from the 1980s and 1990s Barbour catalogues, as well as bucket hats created from a tough and durable 6oz Sylkoil wax with a patchwork design and a holdall.
Barbour global marketing and commercial director, Paul Wilkinson said: “We are excited to announce our first collaboration with Noah for autumn/winter 2020. This innovative collection allows both brands to fuse together their personal styles and histories, helping to create a high quality and fashion-forward range that will appeal to those who appreciate classic menswear styling with a contemporary twist.”
Noah co-founder and creative director, Brendon Babenzien added: “I’ve been a lifelong Barbour fan so this was a really special opportunity for us. Many of us at Noah have been wearing Barbour for years and feel a real connection to the Barbour lifestyle - and I think a genuine connection is absolutely paramount in developing a strong collaboration."
“Because we have such tremendous respect for the Barbour products already, we decided to keep the changes incredibly simple and subtle. We really only wanted a bit of Noah to enter the conversation; too many updates to an already incredible product and you could spoil it."
"We experiment with traditional themes in our design every day and try to make the most subtle adjustments that are simultaneously holding to classic style but evolving just enough to feel new and unique. This collaboration gave us the perfect opportunity to do that.”
The Barbour x Noah collection is available on both brand’s websites, as well as Selfridges and Dover Street Market.