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Barbour names actor Sam Claflin as the face of new Gold Standard sub brand

Tom Bottomley
04 September 2020

Heritage British brand Barbour is launching its new premium sub brand, called Barbour Gold Standard, with renowned British actor Sam Claflin as the face of the campaign for AW20 this month.

The Barbour Gold Standard collection is a luxury line inspired by the Barbour archives which date back to 1910. It represents the pinnacle of Barbour’s offering celebrating expert craftsmanship and a design knowledge that has been gathered over 125 years.

The collection features 10 jackets in waxed cotton and quilt fabrics. Intelligently designed in ergonomic and engineered cuts, the collection focuses on artisanal craftsmanship with a high attention to luxurious details throughout the jackets.

Paul Wilkinson, global marketing and commercial director at Barbour, said: “Our new sub brand, Barbour Gold Standard, is the most elevated of all of our menswear collections. It features a range of very thoughtfully designed jackets celebrating iconic pieces from our archives which will be sold through high end retailers worldwide.

“Sam is the perfect choice to be the face of this luxury premium collection. He grew up in the British countryside and Barbour jackets have always been part of his way of life.”

Barbour Barbour

Claflin commented: “I am thrilled to be working with Barbour. It’s a brand I have admired for a long time and the Barbour Gold Standard collection is outstanding. I was fortunate enough to have the protection and warmth of these jackets during our shoot in Scotland.

They’ve just thought of everything - like mesh ear patches in your hood so you can still hear clearly even when you’re fully wrapped up, and zipped vents in the arms to help regulate your temperature. This particular collection is one to be explored.”

Claflin, who grew up in Norfolk, and is best known for key roles in Pirates of the Caribbean, On Stranger Tides, The Hunger Games, Me Before You and Peaky Blinders, was photographed with the dramatic landscape of Glencoe, Scotland, as the backdrop for the new AW20 campaign, and will feature in future campaigns in 2021.

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