Barbour is set to launch a new luxury women’s collection, Modern Heritage, for the AW21 season, which mixes smart and casual clothing in answer to a modern woman’s lifestyle.
Designed to be worn outside and around the house, the collection embraces the British brand’s archive which goes back to 1910 and explores the brand’s Scottish roots with a modern take on tartans.
At the heart of the collection is an archive inspired trench in both wax and wool, along with pieces made from recycled knitwear, organic jersey and premium Italian wools.
“Modern Heritage reflects the way women spend their time today. With more time spent at home whether it’s for leisure or work, our customers want clothes that are elegant and stylish enough to attend an online meeting but are also comfortable and relaxed.
“Equally when spending time out of the home, they’re looking for classic investment pieces that are smart, functional and will last for many seasons,” said Barbour head of womenswear Nicola Brown.
The collection will be available in store from July 2021 and will be targeted at premium department and independent stores worldwide.