Barbour joins forces with Arket in latest collaboration for AW25

British heritage brand Barbour has partnered with Swedish fashion brand Arket for its latest collaboration, co-designed between Stockholm and Barbour’s HQ in South Shields in the North East of England.

Grounded in “the shared experience of British and Nordic weather” and a mutual passion for the outdoors, the collection focuses on modular construction and layered, functional design.

Key highlights include signature pieces from both brands, reimagined in a nature-inspired palette of blues, greens and blacks – interwoven with a custom tartan check.

At the core of the collaboration are new interpretations of Barbour’s classic wax jackets, paired with insulating layers, accessories and selected Arket staples updated with materials and details drawn from the Barbour archive.

For both women and men, highlights include a special iteration of the 1960s ‘Gamefair’ parka in rich sage green, designed to layer with Arket’s detachable 2-in-1 recycled down vest. For women, there’s also a tonal waxed cotton scarf.

Other highlights include co-designed rubber boots, dry-wax denim pieces and a tartan checked onion-quilt down jacket for men.

There’s also a waxed cotton dog jacket with tartan lining and a lambswool blanket from Swedish woollen mill, Klippan.

Barbour’s Director of Menswear, Footwear & Accessories, Ian Bergin, said: “We’ve always admired Arket’s approach to modern utility, and this partnership offers a chance to explore our shared values in a new way.

“Reinterpreting archive classics through a Nordic lens allowed us to create something that feels both familiar and refreshing – deeply rooted in the outdoors.”

The launch campaign was captured on Gotland in the Baltic Sea by British photographers Hill & Aubrey, and Swedish cinematographer Hampus Nordenson,  “portraying generational life across the island” and its connection to the environment.

Head of Design & Creative at Arket, Ella Soccorsi, said: “The idea was to honour the rhythms and environments of the North, and this collaboration felt natural from the beginning.

“We share a commitment to craftsmanship and timeless design and wanted to create something that resonates with both our identities – combining Barbour’s outerwear heritage with our modern day essentials and functional Nordic aesthetic.”

Barbour is on something of a run when it comes to collaborations with other brands. At the beginning of October, it launched a joint collection with Paul Smith. That followed hot on the heels of the launch of a collaboration with Farm Rio in September.

That came shortly after a collaboration collection launch with Kaptain Sunshine in August. Also this year, Barbour has joined forces with Erdem, Alexa Chung, Noah (for the sixth time) and Saturdays NYC.

The new Barbour x Arket collection is now available online and in Barbour and Arket stores worldwide.

Last month saw Arket open its fourth store in London at 196-222 King’s Road in the redeveloped Gaumont Theatre building in Chelsea, adding to its existing stores at 224 Regent Street, 27-29 Long Acre in Covent Garden and a shop-in-shop in Selfridges at 400 Oxford Street.

Arket also opened its first store in Ireland last month, located at 60 Dawson Street in Dublin’s city centre.