Singer and musician Sam Fender has been announced as the face of an eighteen month campaign for British heritage clothing brand Barbour, and leading retailer Scotts Menswear.
The launched this week with a Take to the Stage video and a series of photographs of Fender’s rise to fame, he can be seen wearing Barbour International clothing from the new Autumn Winter 20, including exclusives available only through Scotts Menswear.
The initial campaign will be followed up by a Christmas edition which will also be shown on Scotts Menswear channels and Barbour International social media channels.
Sam Fender commented: “I am delighted to be working with Barbour International which is based in South Shields just across the Tyne. I remember a few years ago a fellow busker gave me a Barbour International jacket to keep me warm. At that time, I was totally skint but at least I had a belter jacket to protect me! They’re an iconic British brand and it’s lush to have the chance to work with them.”
Natasha Bailey, UK Marketing Manager, Barbour International, said: “Sam is a great fit for Barbour International. The free spirited attitude and iconic style of the our motorcycle look is designed to make the wearer feel confident, strong, assured and free to decide on their own direction and we think Sam sums up these values perfectly through his music and career to date.”
Paul Ramsdale, Marketing Manager Scotts Menswear added: “Scotts Menswear is proud to work with Sam; we have closely followed his career to date and have been looking to align Sam to one of our key partners. The fit with Barbour International is a natural one and Sam has found the perfect home in Scotts Menswear who always strive to support British artists and venues.”