Barbie pop-up fashion store opens at Liverpool ONE
A six-week "Barbie Store Fashion Pop-up" has opened at the Liverpool ONE shopping centre – on Upper South John Street, next door to the Apple store.
The store is offering limited edition clothing for children aged 3-plus, as well as adults’ apparel and accessories including tote bags and hair accessories.
A range of Barbie dolls are also for sale, including Barbie Fashionistas – “the most diverse doll line in the world” – along with the celebratory Barbie 60th Anniversary Doll. Mini fashionistas are able to take pictures in the life-size Barbie box.
Helen Genia, head of UK licensing for Mattel consumer products at Barbie makers Mattel, said: “The exclusive pop-up at Liverpool ONE is an exciting and immersive fashion destination for kids and adult fans alike. This year marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds #1 fashion doll - and powerhouse brand - with fans of all ages.”
Alison Clegg, director of asset management at landlords, Grosvenor Europe, added: “Liverpool ONE has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again. To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool ONE as a destination on a national level.”
