BALR. launches ‘Call of Duty: Modern Warfare II’ capsule collection
Premium professional footballer inspired lifestyle brand BALR. has teamed up with US video game publisher Activision – creators of the recently released ‘Call of Duty: Modern Warfare II’ game – on a limited edition collection, “bridging the gap between fashion and gaming”.
The collection consists of a T-shirt, hoodie, waist pack and bucket hat, all featuring elements from the biggest game release of the year, now available exclusively on the BALR. website and in selected pop-up stores in Spain, Germany, Japan and Dubai.
The accompanying campaign sees two football friends “reunite to show that the ultimate weapon is team”. Demy de Zeeuw and Eljero Elia, former players of the Dutch national squad and involved with the birth of the BALR. brand, star in the campaign visuals that showcase the capsule collection.
De Zeeuw, Co-Founder and Creative Director at BALR., said: After our successful collab around the launch of the previous ‘Modern Warfare’ game, it only made sense to go bigger and better for this drop. The capsule collection merges iconic BALR. brand elements with details from the game that truly bridge the gap between fashion and gaming.”
All items from the collection feature the geographical coordinates of BALR.’s HQ in Amsterdam, a location that also plays a major role in the game. The hoodie and T-shirt are branded with the collaborative logo, and see the One-Four-One logo boldly displayed across the back.
Taking cues from the new game, the designs of the T-shirt and hoodie also feature glow-in-the-dark details. Prices start at €85.
Read our recent interview with Demy de Zeeuw, Co-Founder, BALR here.
