Bad Rhino to open its first standalone retail stores

Bad Rhino, the menswear arm of fast-growing plus-size retailer Yours Clothing, will open its first two standalone stores this month.

The first opening will be in Skegness, Lincolnshire (29 June) and the second in Great Yarmouth, Norfolk (30 June). Both stores will be situated in the main high street shopping areas.

The openings come on the back of sales success for the brand, which can be found in 50 Yours Clothing stores across the UK, as well as via third-party sellers such as Zalando, ASOS and Tesco among others.

Retail director Karen Luton said of the move: “We look forward to offering an exceptional BadRhino experience to both new and existing customers with our two new standalone menswear stores. It is a very exciting time for the business and our newly recruited store teams.”

Bad Rhino is now looking for other locations across the UK and plans are in place to open at least one more standalone store this year. The brand is best known for its casual, affordable men’s fashion with an offering going up to size 8XL; including shirts, polos, denim and everyday wardrobe basics. The full range is also offered in "Tall" fit, which features longer length trousers up to a length 36, extra body length and longer sleeves across all styles.