Azza Fahmy announces pop-up shop in Harrods

Premier luxury jewellery design house Azza Fahmy has announced the opening of its first London pop-up shop in the world famous Knightsbridge Department Store, Harrods.

The month long pop-up, which opens on June 1st, forms part of Harrods new and exclusive showcase presentation of unique jewellery from around the world, including a limited edition collection that will be available exclusively for the duration of the show.

The collection is a recreation of the brand's most iconic pieces that will be touring the world, making a stop at Harrods after having been displayed at the Waldorf Astoria in Beverly Hills.

Fatma Ghaly, Managing Director of Azza Fahmy, said: “We are delighted to be invited to join Harrods in June, a time that coincides with an important part of London’s Middle Eastern shopping calendar. In addition to our Burlington Arcade store, Harrods, a key luxury destination stop will provide a further opportunity to shop specially curated collections of Azza Fahmy’s new and most popular iconic pieces together with a range exclusive to Harrods.”

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Pop-up stores and experiences have quickly become a retail phenomenon. What started as a smart way to fill empty retail units in between longer-term lets is now an integral part of brands’ retail and marketing strategies.

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