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AYBL Group plans for global expansion following 124% increase in turnover

Jeremy Lim
18 July 2022

AYBL Group, one of Britain’s fastest-growing private companies, has revealed record turnover for the latest year with the company’s sales rising 124% to £23.1 million.

Founded in 2018 by brothers Reiss and Kristian Edgerton, the women’s sportswear brand sells gymwear essentials including leggings and sports bras, and promotes the health and wellbeing benefits of exercise.

The Redditch-based business is planning to focus on global expansion at present, with Gymshark's co-founder Lewis Morgan joining as Executive Chairman last year as part of the expansion plan.

The Edgerton brothers also plan to bolster the senior management team to support its global expansion, having acquired Because of Alice, a womenswear fashion start-up which made £5 million in sales last year.

The company was recently named number one in The Sunday Times’ 2022 list of 100 fastest-growing private businesses, after achieving annual sales growth of 359% over three years.

AYBL will also open a new 56,000 sq ft UK HQ and European warehouse later this year, “which will allow the business to meet growing international appetite for the brand”.

Edgerton said: “We have been pushing forward with our ambitious plans to expand and evolve over the last 12 months, setting our sights on a new UK headquarters, and exploring overseas.

“It’s certainly been our most memorable year to date, achieving a record year turnover and our Times listing. My brother, Kristian, and I are incredibly proud of the AYBL Group as it continues to expand as a major player in the fashion, fitness, and lifestyle arenas. We couldn’t have done it without our talented colleagues, who have been instrumental in the business’ success.”

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