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AW20 trends: Party time

Sandra Halliday
12 March 2020

Those with long memories may remember a time when London Fashion Week was largely about eveningwear. But while the city’s labels have been making a bigger impact on the wider fashion world, this former dominant category has become less important overall.

That said, it retains a presence in most collections and this time round, many designers endorsed a take-no-prisoners dive into OTT partywear. Think of a child’s dressing-up box and you’ll get the message. Even the shorter lengths used for cocktail-wear avoided the usually-must-have little black dress in favour of shimmering gold with full, tiered skirts and textural effects that are made to catch the light and dazzle everyone around. These are dresses made or wannabe Disney princesses.

AW20 Trends

Ashish, Christopher Kane, Erdem, Preen by Thornton Bregazzi, JW Anderson


Even when the silhouette was more restrained, the key features for after-dark were shimmer, shimmer and more shimmer. Oversized sequins, fine shining transparency, metallic brocades and gold organza or gazaar were all key. But think of some of these in paler tones and you also have key directions for bridal too.

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