Avery and Raeburn collaborate on sustainable LFW project

Avery Dennison RBIS and designer Christopher Raeburn continued their four seasons-long collaboration at London Fashion Week with a collection featuring innovative and sustainable embellishments and branding solutions.

The stand-out SARAWAK collection for SS16 featured flock designs that were heat applied and the entire collection incorporated high-definition woven labels made from recycled yarns.

Christopher Raeburn SS16

Christopher Raeburn SS16

RBIS worked with Raeburn to develop the collection from moodboard to design. "We're developing completely new things we wouldn't normally have done before from high-definition woven labels to different heat press techniques to core branding solutions, looking at every stage of sustainability," said Raeburn of the collaboration.

As part of its 2025 sustainability goals, RBIS works with brands like Raeburn to help minimise their environmental impact. The company, which is a world leader in apparel branding, labelling, packaging and embellishments, as well as RFID solutions, partners with a portfolio of designers to provide sustainable and technologically advanced solutions to increase consumer appeal.

Vice president of Global Branding Solutions Amy White said the business was "honored" to continue its collaboration with Raeburn who "is not only excelling in the industry, but is also using sustainable materials in a completely new, unexpected and inspiring way."

The collection was unveiled at LFW's new Brewer Street carpark location yesterday (22 September).

Learn more about the collaboration below.