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Tahir Basheer

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Tahir Basheer is a Partner in the Digital Media, Music, Fashion and Brands Groups at leading law firm Sheridans.

#AD-dressed: the rules of influence

In August 2018 the Competition & Markets Authority (CMA) launched a probe into the practices of celebrities and online stars engaged in brand marketing...
EU Brexit

Tahir’s Tips: EU trademark reform and Brexit

While the true impact of Brexit may take a few years to be felt, speculation over the implications for the UK began immediately. With...
Chanel brand

Tahir’s Tips: Exploiting brand value

While building a successful, recognisable brand in the fashion industry is vital, few businesses and individuals fully capitalise on their brand’s value and often...

Tahir’s Tips for Vloggers

The evolving digital landscape is changing the way we share our opinions and interests while creating new opportunities for people to reach mass audiences...

Tahir’s Tips: The Law and Employment Contracts

This Tuesday brought an end to Graduate Fashion Week 2015, an event which sees a new generation of hot talent hit the runway in...

Tahir’s Tips: Anti-Competitive Arrangements Explained – Part 2

For the rest of this article I will focus on vertical agreements - where it is probably easier for an unsuspecting business to fall...

Tahir’s Tips: Anti-Competitive Arrangements Explained

The UK’s Competition and Markets Authority recently announced that it had opened an investigation into suspected ‘anti-competitive arrangements’ in the UK clothing, footwear and...

Tahir’s Tips: How to Franchise from a Legal Perspective Cont.

In my last article I looked at franchising, specifically from the franchisor’s perspective – i.e. the brand owner. Here we look at the flip...

Tahir’s Tips: How to Franchise from a Legal Perspective

A company franchising their business – the ‘franchisor’ – in essence provides another party – the ‘franchisee’ – with all the building blocks required to create...

Tahir's Tips: Brand Policing & IP Right Infringement

Many brand owners think of intellectual property right infringement as two separate problems:   a) Stopping major infringements, including copying by competitors   b) General brand policing, including...

Tahir's Tips: Fashion Brands Need to License Care Labels

Most manufacturers include a number of logos on their clothes to tell consumers that the garments meet certain standards. These include the washing instructions (care...

Tahir’s Tips: Building a Website – The Legal Steps Cont.

This is the second installment of a two-part series on the legal considerations to make when building a website for your brand, especially a...