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Tahir Basheer

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Tahir Basheer is a Partner in the Digital Media, Music, Fashion and Brands Groups at leading law firm Sheridans.

#AD-dressed: the rules of influence

In August 2018 the Competition & Markets Authority (CMA) launched a probe into the practices of celebrities and online stars engaged in brand

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EU Brexit

Tahir’s Tips: EU trademark reform and Brexit

While the true impact of Brexit may take a few years to be felt, speculation over the implications for the UK began immediately.

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Chanel brand

Tahir’s Tips: Exploiting brand value

While building a successful, recognisable brand in the fashion industry is vital, few businesses and individuals fully capitalise on their brand’s value and

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Tahir’s Tips for Vloggers

The evolving digital landscape is changing the way we share our opinions and interests while creating new opportunities for people to reach mass

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Tahir’s Tips: The Law and Employment Contracts

This Tuesday brought an end to Graduate Fashion Week 2015, an event which sees a new generation of hot talent hit the runway

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Tahir’s Tips: Anti-Competitive Arrangements Explained – Part 2

For the rest of this article I will focus on vertical agreements – where it is probably easier for an unsuspecting business to

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Paris Haute Couture Street Style AW15

Tahir’s Tips: Anti-Competitive Arrangements Explained

The UK’s Competition and Markets Authority recently announced that it had opened an investigation into suspected ‘anti-competitive arrangements’ in the UK clothing, footwear

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Tahir’s Tips: How to Franchise from a Legal Perspective Cont.

In my last article I looked at franchising, specifically from the franchisor’s perspective – i.e. the brand owner. Here we look at the

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Tahir’s Tips: How to Franchise from a Legal Perspective

A company franchising their business – the ‘franchisor’ – in essence provides another party – the ‘franchisee’ – with all the building blocks required to

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Betty Boop

Tahir's Tips: Brand Policing & IP Right Infringement

Many brand owners think of intellectual property right infringement as two separate problems:   a) Stopping major infringements, including copying by competitors  

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Care Labels

Tahir's Tips: Fashion Brands Need to License Care Labels

Most manufacturers include a number of logos on their clothes to tell consumers that the garments meet certain standards. These include the washing instructions

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Tahir’s Tips: Building a Website – The Legal Steps Cont.

This is the second installment of a two-part series on the legal considerations to make when building a website for your brand, especially

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