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Sarah Curran Usher

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In Perspective: How to get customers into a loyalty loop

The search for the right garment or shoe often starts with a question, rather than going straight to blue jeans or black shoes. “I like what this influencer is wearing but I’ve never heard of that brand before, what else do they sell?”; or, “I like these shoes, I wonder how the sizing runs?” And it is typical for the questions to pile up until the customer is so confused that they either buy the wrong item or give up altogether.