Sandra Halliday

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Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.
Print SS20 LFW

SS20 key trend: Prints Charming

Print has been on a roll since… well, I can’t remember when. This century has certainly been a print-focused one so far as

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SS20

SS20 trend to go: the do-everything dress

There have been so many column inches written in the past few months about that Zara dress. You know the one – costs less than

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Coach print SS20

NYFW: Trend flash, print power at Coach

The Coach 1941 collection was noteworthy on multiple fronts, especially as it marked a move by Stuart Vevers away from his usual Western-boho

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Tom Ford NYFW

NYFW trend to go: ultra casual, ultra luxe

It’s no secret that fashion has become increasingly casual in the past few years and this is even affecting the labels that have

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Tommy Hilfiger AW19

NYFW trend to go: 70s excess meets conservative cool

And the first trend to take away from the spring/summer 2020 collections is… one for autumn/winter 2019. What? No, we’re not going mad,

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Trends AW19

AW19 trends: Feet first

Key footwear trends for AW19 see designers taking on retro influences and mixing the very practical with their never-quite-shaken-off fondness for the craziest

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AW19

AW 19 Trends. Dresses: Sport, Slips, Smock & Strapless

Women may spend their lives in jeans, but the dress remains the centrepiece of most womenswear collections and autumn/winter looks like a strong

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AW19

AW19 trend-to-go: Knit one, wear one

Designers must be hoping that this autumn flies in with some gale force winds and other very autumnal weather as the runways were

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Boilersuits AW19

AW19 key item: Boilersuits

Last month, luxury search engine Lyst made a bold statement. It said boilersuits were the “trend of the season”. That callout was based

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AW19 key looks: Battle of the decades

The autumn/winter collections flirted with two key fashion decades and while the retro influences weren’t aways explicit, the shapes, details, and key items

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AW19 trends: Cosy cocooning coats for troubled times

Designers may sometimes feel like they’re hitting their heads against a brick for autumn/winter as they offer up numerous coat options and consumers

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AW19 print & pattern: Our top five takeaways

Considering the recent shows were for autumn/winter (well, most of them were), there was a surprisingly spring-like feel as the floral swept all

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