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Sandra Halliday

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Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.

Copenhagen Fashion Week SS21: Thinking about trends again

How do you talk about trends at a time when the hottest trending accessory is a face covering? And how do you answer the...
AW20 Trends

AW20 Trends: Knit Picking

Knits were big news on the AW20 runways of London in particular and it was interesting that one of the key trends was almost...
AW20 Trends

AW20 trends: Tailor-made

Tailoring didn’t make the biggest impact the London runways but we saw plenty of slimline pantsuits and there really was something for almost everyone....
AW20 Trends

AW20 trends: Party time

Those with long memories may remember a time when London Fashion Week was largely about eveningwear. But while the city’s labels have been making...
AW20 Trends

AW20 Trends: Colour Stories

Blue was a dominant story in New York and this continued into London, securing its place as a key colour direction for AW20. Once...
AW20 Trends

AW20 Trends: Bring on the chill

Call it the often-miserable UK weather, but London embraced outerwear as a key part of its collections offer. And as designers dived headfirst into...
AW20 Trends

AW20 Trends: Pattern Play

London Fashion Week tracked New York in many of its biggest trend stories but there were subtle shifts too. For instance, the checkerboard made...
AW20 Trends

AW20 Trends: Feet first

Knee-high boots got a resounding thumbs-up from designers during AW20 fashion month as the culottes, skirts and skinny pants that designers sent down the runways...
AW20 Trends

AW20 Trends: Shine on

If there was one thing that came across clearly from the first week of Fashion Month, it was that shimmer, shine or a more...
AW20 Trends

AW20 trends: Outerwear

Designers opted for cosy cocooning when it came to AW20 outerwear as wide cuts and the kinds of materials you just want to wrap...
AW20 Trends

AW20 Trends: After Dark

AW 20/21 offered plenty of inspiration for party season later this year (as well as some directions for winter bridal) with designers adding a...
NYFW AW20 Trends

NYFW AW20 Trends: Colour stories

The new season saw New York labels endorsing some key colour directions with blues and greens, oranges and reds, pinks, yellows, earth tones and...

NYFW AW20 trends: Get knitting

Knitwear is always a star story for autumn/winter collections and this season seems to be no different. In New York, designers embraced it as...
NYFW Trends

NYFW AW20 trends: Print power

New York Fashion Week offered up some clear directions on the print and pattern front with dark background florals the clear winner. They came through...