Sandra Halliday
Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.
SS20 key items: Eight must-haves for the new season
SS20 will be a big season for dresses and shorts are a must-have too. But we’ve already looked at those two categories. So
SS20 Super Seven: The looks that count
The SS20 shows weren’t big on adventurous new directions but they did offer up plenty of inspirational ideas that can be translated into
SS20 Key Items: The Magnificent Seven… Dresses
And cut! That’s it, Fashion Month is over. Nothing to do now apart from developing real-world collections that consumers will want to buy
SS20 key trend: Shorts stories
The runways are usually awash with mini lengths but in a season where midi and maxi seems set to rule, where does that
SS20 trend to go: Homespun
As is so often the case with Maria Grazia Chiuri’s Dior, the hats said it all. Previous seasons have seen Parisienne-chic berets or
SS20 Key Trend Stories: Colour explosion
SS20 is offering just about something for everyone on the colour front with plenty for lovers of classics and neutrals in understated stories.
SS20 key trend: Fashion safari
There I was, just thinking about which labels to use in a trend story I’d tentatively named “Fashion safari” when the Dolce &
SS20 key print: The disrupted stripe
The stripe is a spring and summer classic and labels have embraced it for SS20 but with a twist (literally). These stripes are
SS20 key trend: Prints Charming
Print has been on a roll since… well, I can’t remember when. This century has certainly been a print-focused one so far as
SS20 trend to go: the do-everything dress
There have been so many column inches written in the past few months about that Zara dress. You know the one – costs less than
NYFW: Trend flash, print power at Coach
The Coach 1941 collection was noteworthy on multiple fronts, especially as it marked a move by Stuart Vevers away from his usual Western-boho
NYFW trend to go: ultra casual, ultra luxe
It’s no secret that fashion has become increasingly casual in the past few years and this is even affecting the labels that have