Sandra Halliday
Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.
Milan Fashion Week SS21: New normal meets old normal
Milan Fashion Week wasn’t at all like New York and London. In fact, it felt almost like old times: real shows, with real models...
London Fashion Week: luxe extravagance and the labels we loved
Well there’s a surprise. While New York designers acknowledged the changed world we live in, many labels showing during London Fashion Week did the...
SS21 Trends: New York – Playing it safe, moving it on
The current fashion month may see the industry trying to get back to normal, but it’s clear from what’s appearing on the runways… sorry,...
Copenhagen Fashion Week SS21: Thinking about trends again
How do you talk about trends at a time when the hottest trending accessory is a face covering? And how do you answer the...
AW20 Trends: Knit Picking
Knits were big news on the AW20 runways of London in particular and it was interesting that one of the key trends was almost...
AW20 trends: Tailor-made
Tailoring didn’t make the biggest impact the London runways but we saw plenty of slimline pantsuits and there really was something for almost everyone....
AW20 trends: Party time
Those with long memories may remember a time when London Fashion Week was largely about eveningwear. But while the city’s labels have been making...
AW20 Trends: Colour Stories
Blue was a dominant story in New York and this continued into London, securing its place as a key colour direction for AW20. Once...
AW20 Trends: Bring on the chill
Call it the often-miserable UK weather, but London embraced outerwear as a key part of its collections offer. And as designers dived headfirst into...
AW20 Trends: Pattern Play
London Fashion Week tracked New York in many of its biggest trend stories but there were subtle shifts too. For instance, the checkerboard made...
AW20 Trends: Feet first
Knee-high boots got a resounding thumbs-up from designers during AW20 fashion month as the culottes, skirts and skinny pants that designers sent down the runways...
AW20 Trends: Shine on
If there was one thing that came across clearly from the first week of Fashion Month, it was that shimmer, shine or a more...
AW20 trends: Outerwear
Designers opted for cosy cocooning when it came to AW20 outerwear as wide cuts and the kinds of materials you just want to wrap...
AW20 Trends: After Dark
AW 20/21 offered plenty of inspiration for party season later this year (as well as some directions for winter bridal) with designers adding a...
NYFW AW20 Trends: Colour stories
The new season saw New York labels endorsing some key colour directions with blues and greens, oranges and reds, pinks, yellows, earth tones and...
NYFW AW20 trends: Get knitting
Knitwear is always a star story for autumn/winter collections and this season seems to be no different. In New York, designers embraced it as...
NYFW AW20 trends: Print power
New York Fashion Week offered up some clear directions on the print and pattern front with dark background florals the clear winner.
They came through...
SS20 key items: Eight must-haves for the new season
SS20 will be a big season for dresses and shorts are a must-have too. But we’ve already looked at those two categories. So what...
SS20 Super Seven: The looks that count
The SS20 shows weren’t big on adventurous new directions but they did offer up plenty of inspirational ideas that can be translated into commercial...
SS20 Key Items: The Magnificent Seven… Dresses
And cut! That’s it, Fashion Month is over. Nothing to do now apart from developing real-world collections that consumers will want to buy in...