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Sandra Halliday

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Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.
SS20

SS20 key items: Eight must-haves for the new season

SS20 will be a big season for dresses and shorts are a must-have too. But we’ve already looked at those two categories. So

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SS20

SS20 Super Seven: The looks that count

The SS20 shows weren’t big on adventurous new directions but they did offer up plenty of inspirational ideas that can be translated into

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SS20

SS20 Key Items: The Magnificent Seven… Dresses

And cut! That’s it, Fashion Month is over. Nothing to do now apart from developing real-world collections that consumers will want to buy

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SS20 Trends

SS20 key trend: Shorts stories

The runways are usually awash with mini lengths but in a season where midi and maxi seems set to rule, where does that

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SS20 Dior

SS20 trend to go: Homespun

As is so often the case with Maria Grazia Chiuri’s Dior, the hats said it all. Previous seasons have seen Parisienne-chic berets or

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SS20 Key Trend Stories: Colour explosion

SS20 is offering just about something for everyone on the colour front with plenty for lovers of classics and neutrals in understated stories.

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SS20 Dolce & Gabbana

SS20 key trend: Fashion safari

There I was, just thinking about which labels to use in a trend story I’d tentatively named “Fashion safari” when the Dolce &

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SS20 stripes

SS20 key print: The disrupted stripe

The stripe is a spring and summer classic and labels have embraced it for SS20 but with a twist (literally). These stripes are

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Print SS20 LFW

SS20 key trend: Prints Charming

Print has been on a roll since… well, I can’t remember when. This century has certainly been a print-focused one so far as

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SS20

SS20 trend to go: the do-everything dress

There have been so many column inches written in the past few months about that Zara dress. You know the one – costs less than

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Coach print SS20

NYFW: Trend flash, print power at Coach

The Coach 1941 collection was noteworthy on multiple fronts, especially as it marked a move by Stuart Vevers away from his usual Western-boho

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Tom Ford NYFW

NYFW trend to go: ultra casual, ultra luxe

It’s no secret that fashion has become increasingly casual in the past few years and this is even affecting the labels that have

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