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Sandra Halliday

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Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.

Milan Fashion Week SS21: New normal meets old normal

Milan Fashion Week wasn’t at all like New York and London. In fact, it felt almost like old times: real shows, with real models...
London Fashion Week SS21

London Fashion Week: luxe extravagance and the labels we loved

Well there’s a surprise. While New York designers acknowledged the changed world we live in, many labels showing during London Fashion Week did the...
Anna Sui SS21 Trends New York

SS21 Trends: New York – Playing it safe, moving it on

The current fashion month may see the industry trying to get back to normal, but it’s clear from what’s appearing on the runways… sorry,...

Copenhagen Fashion Week SS21: Thinking about trends again

How do you talk about trends at a time when the hottest trending accessory is a face covering? And how do you answer the...
AW20 Trends

AW20 Trends: Knit Picking

Knits were big news on the AW20 runways of London in particular and it was interesting that one of the key trends was almost...
AW20 Trends

AW20 trends: Tailor-made

Tailoring didn’t make the biggest impact the London runways but we saw plenty of slimline pantsuits and there really was something for almost everyone....
AW20 Trends

AW20 trends: Party time

Those with long memories may remember a time when London Fashion Week was largely about eveningwear. But while the city’s labels have been making...
AW20 Trends

AW20 Trends: Colour Stories

Blue was a dominant story in New York and this continued into London, securing its place as a key colour direction for AW20. Once...
AW20 Trends

AW20 Trends: Bring on the chill

Call it the often-miserable UK weather, but London embraced outerwear as a key part of its collections offer. And as designers dived headfirst into...
AW20 Trends

AW20 Trends: Pattern Play

London Fashion Week tracked New York in many of its biggest trend stories but there were subtle shifts too. For instance, the checkerboard made...
AW20 Trends

AW20 Trends: Feet first

Knee-high boots got a resounding thumbs-up from designers during AW20 fashion month as the culottes, skirts and skinny pants that designers sent down the runways...
AW20 Trends

AW20 Trends: Shine on

If there was one thing that came across clearly from the first week of Fashion Month, it was that shimmer, shine or a more...
AW20 Trends

AW20 trends: Outerwear

Designers opted for cosy cocooning when it came to AW20 outerwear as wide cuts and the kinds of materials you just want to wrap...
AW20 Trends

AW20 Trends: After Dark

AW 20/21 offered plenty of inspiration for party season later this year (as well as some directions for winter bridal) with designers adding a...