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Marcus Jaye

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Marcus Jaye is founder and creative director of TheChicGeek www.thechicgeek.co.uk
Clarks

Can the big Back to School push save Clarks?

This week marked the start of the new academic year and the return of the majority of schools in the UK. Vast numbers of...
John Lewis COVID-19

Knowingly fixing John Lewis – what needs to be done?

The department store sector is at a crossroads. It’s do or die time, and a race to right these historical businesses before the whole...
Thomas Pink Shirtmaker

Why white collar WFH could mean bye bye business shirt

Where would London’s historical and once thriving Jermyn Street be without the business shirt? That’s the question being asked now white-collar-WFH has made this...
Long Tall Sally

Instead of chasing Victoria’s Secret should M&S have taken a Long...

From disaster springs opportunity and for those retailers, with a war chest and plenty of dosh on the balance sheet, there is a chance...

Louis Vuitton SS21 menswear: Abloh promotes upcycling and challenges the need...

Louis Vuitton’s Men's Artistic Director, Virgil Abloh, showed his latest SS21 menswear collection live from Shanghai today that promoted the virtue of upcycling and...

Acqua di Parma future proofs Colonia range

Launching exclusively with John Lewis, LVMH owned, Acqua di Parma, is expanding its Colonie scent universe with a new fragrance, Colonia Futura. Set on the...
Face masks

Trends: Mask Matching

With face masks now compulsory in enclosed public spaces it was inevitable that the fashion industry would seize the opportunity to make it a...
Vans The Simpsons

Vans pays tribute to America’s favourite family

For over 30 years, The Simpsons television show has been a part of American pop culture, providing hilarious insight into suburban family life. This...
Timberland

Timberland Carnaby Street store scoops design accolades

Timberland's 2,600 sq ftCarnaby Street flagship store in London has received a Gold Design Award and was named "Store of the Year" by Shop!, the global trade...
Swarovski London

Swarovski launches London “Crystal Studio” concept store

Following on from successful openings in Milan, Paris, Tokyo, LA and Shanghai, Swarovski’s new Crystal Studio store concept has opened on London’s Oxford Street....

Can fashion really tree-plant its way to sustainability?

At the recent Stella McCartney AW20 show in Paris guests were gifted a sapling. Wrapped in paper and tied with string, a note was...
Warehouse menswear

Can Warehouse succeed in menswear, when others have failed?

Is there ever a perfect time to launch anything? Warehouse, the women’s high street brand founded in 1976 by Jeff Banks, launched menswear last...
Kool and Konscious

The Interview: Eva Vucheva and Boryana Uzunova, founders, Kool and Konscious

In today’s fashion marketplace “greenwashing” or “green sheen” has become a tsunami of confusing labels. Consumers are drowning in “organic” that, and “sustainable” this,...
Coronavirus

Coronavirus: it will be a long recovery for fashion

When China sneezes, the world catches a cold. So, when China caught the new coronavirus, or COVID-19 virus, there was going to be major...