Marcus Jaye

Marcus Jaye is founder and creative director of TheChicGeek www.thechicgeek.co.uk

In-depth: Just how did Crocs become so cool?

The Marmite of footwear, the humble Croc has suffered much derision since its inception in 2002. Over 600 million pairs later, its fugly cool has struck the right lockdown note with sales booming. The latest global figures for 2020 reveal an incredible 69 million pairs sold, full year sales of $1.386 billion and a 12.6% revenue increase in 2020 vs 2019. So, how did Crocs get it so right?

In-Depth: revealing the male lingerie trend

Underwear sales have flown during lockdown and a new trend has emerged in men’s under garments - lingerie. Brands such as SDL intimates, Moot and Exterface are catering for this new demand and promoting a fresh male image.

In-Depth: Horti-couture – how will the gardening/fashion crossover trend grow?

When did getting dirt under your finger nails become so de rigueur? While Capability Brown sounds like a colour by Farrow & Ball, according to IMRG, The UK's Online Retail Association, home and garden sales soared 74% year-on-year in 2020. 

In-Depth: What does a department store-less town look like?

Department store chains have come and gone before. Many stores’ names became amalgamated, swallowed up and disappeared thanks to the larger chains’ lofty expansion ambitions during the 20th century. However today, many mid-size British towns and cities are facing a completely department store-less future for the first time in living memory.
Foot Locker

In-depth: Dropshipping – what is it, how does it work and...

As a retailer, how do you increase your product range or brand selection without tying up money in inventory, warehousing and delivery costs? The answer could be dropshipping.

In-depth: can Peloton capitalise on its community to create a new...

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

In-Depth: Will retailers’ third-party brand experiments work?

How can mono-brand websites appeal to the fickle consumer addicted to newness? For some, the answer appears to be adding a raft of third-party brands, such as Mango and Marks & Spencer have recently done.
New Bond Street, 2021.

Luxury leaders go local as pandemic continues to halt travel

The capitals of Europe have long been destinations for foreign tourists, most notably Chinese and Arabic visitors, to fill their shiny Rimowa suitcases to bursting with luxury goods. Buying a new Hermès bag on the Rue du Faubourg Saint-Honoré or a bespoke suit on Savile Row felt more authentic and could seduce many an international visitor to spend, spend, spend.

The Interview: Graham Hand, Co-Founder, Hand and Jones

2020 was a disaster for many brands and designers. Though, for some, it has been the impetus to strike out and do their own thing. For those individuals who were made redundant, or had a previous business disappear, it has been an opportunity to start afresh, optimistic about the future.

Can Boohoo really create an online equivalent of Inditex?

It was back in May 2020, just two months into the pandemic, that online fast-fashion group Boohoo started laying the groundwork for its recent spending spree. The Manchester based business raised £198m in a share placing, leaving the company with around £500m in cash.
Dr Martens

Is now a good time to invest in fashion and retail...

Investors in retail stocks and shares have had a wild rollercoaster ride over recent years. In a fickle industry polarised between winners or losers, picking worthwhile and profitable investments has been a difficult art. Many have seen their investments wiped out or drop massively due to the pandemic, while some online retailers have seen their share prices soar since March’s stock market nosedive.

Deleted accounts and trips to Dubai. How should brands handle social...

At the start of the new year the lights went dark on Bottega Veneta’s social media. Vamoose, it was gone. No explanation and no logical reasoning.

Who will snap up 214 Oxford Street aka the “Big Topshop”?

Arguably the world’s best location for a fast-fashion store, at the epicentre of the most fashionable city, is now up for grabs. 214 Oxford Street or "Big Topshop" as it was known, is seeking a new buyer.

How will fashion look when it emerges from its deep sleep?

Hibernation, coma, mothballed; however you want to label it, fashion will have been in a very deep sleep before all of this is over....

Why do so many American fashion brands crash and burn in...

Retail success in the US often fuels aspirations for international expansion. The UK is time and again chosen as the first stepping-stone into Europe...

Can Raf Simons kick start Prada to growth?

When designer Raf Simons was announced as the new “co-creative director”, working alongside Miuccia Prada, at Prada, it was welcomed as a meeting of two...
Tax Free Shopping

In-depth: tax free shopping – what are the changes and will...

The words “Tax Free” is music to any shopper's ears. Many brands and retailers, in tourist hot spots, were looking towards 2021 with optimism....

Can the big Back to School push save Clarks?

This week marked the start of the new academic year and the return of the majority of schools in the UK. Vast numbers of...
John Lewis COVID-19

Knowingly fixing John Lewis – what needs to be done?

The department store sector is at a crossroads. It’s do or die time, and a race to right these historical businesses before the whole...
Thomas Pink Shirtmaker

Why white collar WFH could mean bye bye business shirt

Where would London’s historical and once thriving Jermyn Street be without the business shirt? That’s the question being asked now white-collar-WFH has made this...