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Marcus Jaye

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Marcus Jaye is founder and creative director of TheChicGeek www.thechicgeek.co.uk

Can fashion really tree-plant its way to sustainability?

At the recent Stella McCartney AW20 show in Paris guests were gifted a sapling. Wrapped in paper and tied with string, a note was...
Warehouse menswear

Can Warehouse succeed in menswear, when others have failed?

Is there ever a perfect time to launch anything? Warehouse, the women’s high street brand founded in 1976 by Jeff Banks, launched menswear last...
Kool and Konscious

The Interview: Eva Vucheva and Boryana Uzunova, founders, Kool and Konscious

In today’s fashion marketplace “greenwashing” or “green sheen” has become a tsunami of confusing labels. Consumers are drowning in “organic” that, and “sustainable” this,...
Coronavirus

Coronavirus: it will be a long recovery for fashion

When China sneezes, the world catches a cold. So, when China caught the new coronavirus, or COVID-19 virus, there was going to be major...
Fashion rental

Peer-to-peer fashion rental: is it worth it?

Everybody loves a side hustle. Look at your wardrobe and there is probably hundreds, if not thousands, of pounds worth of merchandise not earning...
Fashion trends

The next big fashion trend? Anything as long as it’s “cool...

At the recent European men’s AW20 fashion weeks and trade shows and there was the perennial talk of what’s next. Branded booths full of...
Fashion sustainability

Legislation is needed to force fashion’s hand on sustainability

Fashion says it gives a shit about sustainability, we geddit. The greenwashing chorus has reached epic proportions with the majority of brands saying how...
Floral Street

Reviving London’s former Streets of Cool

This week started with news that Jigsaw is closing its Bluebird concept. After 15 years, the majority of those spent at the quiet end...
Bethany Williams LFWM

LFWM: Positive Fashion is a positive start, but let’s have the...

With a schedule now slimmer than one of the teenage models, London Fashion Week Men’s, or LFWM, needs to find a new reason for...
High street

Will the government’s 2020 high street rescue work?

Not all high streets are created equal. The government has just announced the first 14 high streets to receive financial support as part of...
Future of fashion

2010-2019: Looking back on a decade in fashion and looking forward...

As we wave goodbye to another decade, it’s time to assess where we’ve been and what the next 10 years will have in store...
closing down sale retail

2019 was retail’s annus horribilis: if you survived it, you can...

I said it at the start of this year if you’re a brand or retailer and you can make it through 2019 and into...