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Marcus Jaye

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Marcus Jaye is founder and creative director of TheChicGeek www.thechicgeek.co.uk
Fashion rental

Peer-to-peer fashion rental: is it worth it?

Everybody loves a side hustle. Look at your wardrobe and there is probably hundreds, if not thousands, of pounds worth of merchandise not

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Fashion trends

The next big fashion trend? Anything as long as it’s “cool...

At the recent European men’s AW20 fashion weeks and trade shows and there was the perennial talk of what’s next. Branded booths full

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Fashion sustainability

Legislation is needed to force fashion’s hand on sustainability

Fashion says it gives a shit about sustainability, we geddit. The greenwashing chorus has reached epic proportions with the majority of brands saying

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Floral Street

Reviving London’s former Streets of Cool

This week started with news that Jigsaw is closing its Bluebird concept. After 15 years, the majority of those spent at the quiet

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Bethany Williams LFWM

LFWM: Positive Fashion is a positive start, but let’s have the...

With a schedule now slimmer than one of the teenage models, London Fashion Week Men’s, or LFWM, needs to find a new reason

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High street

Will the government’s 2020 high street rescue work?

Not all high streets are created equal. The government has just announced the first 14 high streets to receive financial support as part

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Future of fashion

2010-2019: Looking back on a decade in fashion and looking forward...

As we wave goodbye to another decade, it’s time to assess where we’ve been and what the next 10 years will have in

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closing down sale retail

2019 was retail’s annus horribilis: if you survived it, you can...

I said it at the start of this year if you’re a brand or retailer and you can make it through 2019 and

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Warehouse

Warehouse launches menswear for SS20

Entering the men’s high street fashion market is Warehouse with “Warehouse Menswear” for SS20. Centred on contemporary pieces and unique prints, the collection

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Sainsbury's

Please sir, no more! It’s time to rethink the Christmas ad

Not wishing to sound too much like Scrooge (though he is part of the problem), but have you noticed how all the Christmas

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Celine luxury e-commerce

Why is mono-brand luxury e-commerce so boring?

When was the last time you felt truly inspired by a luxury brand’s website? Regardless of the cute little illustrations or achingly cool ad campaign

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Hackett

Hackett London opens “J.P. Hackett No. 14 Savile Row”

Hackett London has returned to the world’s most famous sartorial street with a new global flagship store and bespoke concept “J.P. Hackett, No.14

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