Andy Donaldson

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An expert in fashion digital marketing, Andy Donaldson is one of the Directors at Hit Search and has been heavily involved in the digital industry for more than 15 years. All of this experience has been focused on delivering his clients a strong return on investment gain, whilst building the clients' brand through the most cost effective online channels possible. www.hitsearchlimited.com
Omni-channel

3 omni-channel statistics that will make you re-think your digital strategy

Becoming an omni-channel brand is something almost every fashion retailer is aiming for, including brand names such as Schuh, Very, Oasis and Topshop.

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Marketing automation omnichannel

How marketing automation can help your omni-channel strategy

Marketing automation is great for automating website actions, email marketing and of course, social media posts. Omni-channel marketing is when you’re endeavouring to

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Three examples of successful mobile-responsive fashion sites

You should always keep one eye on the competition, particularly for ideas when it comes to creating your mobile strategy. Sometimes just glancing at the

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Three steps to strengthen your brand’s mobile strategy

It’s imperative your fashion brand remains competitive, and to do that you need to build a sound mobile strategy. Research from Barclays stated

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E-commerce Online retail

Top 3 Ecommerce Mobile Marketing Trends

Connecting with your mobile customer is important, check out Hit Search’s eBook for tips. We’re all into the swing of 2016 and whether you vowed

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Omni-channel

Omni-channel: three obstacles to success

We all come across obstacles every day, and when possible we try and avoid them or find a way around the obstacle. When

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Omni-channel

Three customer service issues solved by an omni-channel strategy

Delivering exceptional customer service is crucial for your fashion brand to succeed in this volatile, fast-paced industry. Implementing an omni-channel strategy can help

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Industry Expert: How to steal omni-channel tactics from your rivals

You probably have so many competitors. Maybe you have price and/or product competitors and maybe you even monitor your social media competitors. But,

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Programmatic Display Advertising in Fashion

Programmatic display has won you over and you think it’s the best thing to happen since the Alexander McQueen leather jacket; but now

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Targeted Ads Make the Jump from the Internet to your TV

Fashion brands now have the opportunity to target specific audiences whilst they’re sat at home watching their favourite shows on TV, all thanks

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What Does the Mobile Update Mean for Fashion and E-Commerce Brands?

It’s just over a week since ‘mobilegeddon’ and brands have been scrambling to make sure their site is mobile friendly before the Google mobile

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Why Outreach is Still Important to the Fashion Industry

Since Google Penguin decided to completely wipe out brands that spent (misplaced) time and effort trying to get black hat backlinks to their

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