Australia's Colette by Colette Hayman begins UK expansion with Westfield store

Australian high street brand Colette by Colette Hayman will begin an ambitious UK expansion strategy this month with the opening of its first UK store at Westfield Stratford.

The 220 sqm store opens on 28 October and is the first of a planned 10 openings between now and February 2018 with the second due to open in Manchester's Arndale Centre on 22 November.

Launched in 2010 and targeting 16-35 year olds the accessories and jewellery brand has expanded to 160 stores globally (in Australia, New Zealand, UAE and South Africa) and boasts 6.3m customers per annum. Its ecommerce site strongly leverages social media, in particular Instagram, and 58% of its online sales are made on mobile devices.

Founder Colette Hayman said her aim for the brand was to provide women with the tools to style themselves with ease at an accessible price point, and she is promising exclusive designs for the UK market. "I am so pleased to introduce a new shopping experience for on trend and accessible handbags and fashion accessories to the UK," she said.