Australian fashion giant Cotton On launches UK website

Australia's largest fashion retailer Cotton On has launched a dedicated UK website and is now also available via ASOS.

The retailer, best known for its sustainable denim and swimwear for men and women, is looking to capitalise on the booming UK e-commerce market with the launch.

Its delivery partner on its new UK venture is DPD while it is also offering buy now, pay later services via Zip, Laybuy and Klarna.

Cotton On's ranges cover denim, swim, dresses, separates, lingerie, nightwear, activewear, accessories and swimwear with sizes ranging from for women 6 to 24 and 2XS to 2XL for men.

The Cotton Group has a wider retail portfolio that also includes the Typo, Rubi, Factorie, Supré, Cotton On Kids and Cotton On Body brands. Stationery retailer Typo has been trading in the UK since 2016. The group has 1,500 stores in 18 countries and employs more than 22,000 workers globally.

“We’ve exported our unique Aussie style and optimism to over five continents and 20 countries across the globe, and have loved seeing how our customers respond to and embrace our brands,” said Cotton On Group CEO Peter Johnson.

“The feedback we’ve received from our UK customers through our online marketplace partners in recent years gives us confidence that now is the right time to bring the full Cotton On brand offering to the UK.

“We couldn’t be more excited about the launch, which marks a significant milestone for our brand and our business.”